Portfolio / Industries / Lead Generation
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
1, 2, and 3-Step Content Flow Alternatives
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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LeadsCon Landing Page Wireframes
6 Initial Directions
Project Description:
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Zuberance Website Updates
About Us Page
Project Description: Occasionally I would redesign sections of the website, create new graphics and pages, and update content.
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Quotes.pro Website Design
About Us Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Wrinkle Cream Banner Ads
Additional LREC Examples
Project Description:
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Adteractive Free XBox 360 Campaign Banner Ads
Project Description:
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 1
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 2
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 3
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Direct Marketing Confidential Website Design
Alternate Homepage Visual Design 4
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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TixNix Landing Pages Based on Accident Type
Auto Accident
Project Description:
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Quotes.pro Website Design
Auto Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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B2B Logo Mark
Project Description: The client needed something to distinguish a subject area of their conference events specifically meant for business-to-business marketing professionals. After trying a few arrangements of the letters I came up with this pretty quickly and applied colors and a style that fit in with the rest of the brand so it still looked related to the event.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience â such as mentioning âPay off credits cardsâ for younger audiences and âGet money for travelâ for the older audiences.
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Yahoo! WebLoanDeals.com Showy âAttention Grabberâ Animated Banner Ads
Banner Ad Examples
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations â such as people moving, dancing, warn and fuzzy characters, and alerts â to grab attention. Sometimes cheesy stuff works better than you would expect.
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CalFinder âBathroom Remodeling Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âConcrete and Asphalt Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âFlooring Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âHome Siding Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âHouse Addition Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âKitchen Remodeling Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âLandscaping Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âPainting Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âPaving Contractorsâ Campaign
Banner Ads
Project Description:
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