Portfolio / Media Types / Banner Ads
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2Market Promotions
Project Description: The computer-based shopping service 2Market was formed by a partnership between America Online, Apple Computer and Medior in 1994. The CD-ROM version included 27 vendor catalogs including promotions (such as Chef's Catalog, Lands' End, Spiegel, Warner Bros. Studio Stores, New York's Metropolitan Museum of Art, and Sony Music). Occasionally new promotions were downloaded after connecting through AOL and presented as timely offers to potential customers.
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AdBrite Banner Ads
Project Description: Some quickie banner ads thrown together for AdBrite. By providing gray background and green background versions they could either choose which they liked better or test which others like better. By providing choices clients and customers are happier with the decisions they make.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Avatar” Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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Wrinkle Cream Banner Ads
Additional LREC Examples
Project Description:
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Adobe EchoSign Community College Week Banner Ads
Project Description: These were reworded/updated for use targeting CFOs also. The guy with the glasses kinda looks like like he could be either a professor or an accountant.
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Adobe EchoSign Credit Union Banner Ad Variations
Project Description:
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Adobe EchoSign Free Trial Campaign for Real Estate Agents and Brokers
Project Description: We iterated on these two directions a few times. Other versions included text such as “...and Save 50% on a Pro Account” in addition to the free documents offer.
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Adobe EchoSign Homepage Billboard Image Design Examples
Project Description: This is only a few of the many I either created from scratch or repurposed and updated over a few years. For example each year EchoSign would have a booth and participate at the Salesforce Dreamforce conference and the billboard image that appears on the homepage would need to be updated each year announcing sessions featuring EchoSign or awards EchoSign has won.
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Adobe EchoSign Salesforce Website Graphics
Project Description: Not really banner ads (they don’t have buttons or a call-to-action), but I wasn't sure where to put these. Maybe these could be in a media-type category called “Branding Elements” or something.
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Adobe EchoSign Sports Related Banner Ads
Project Description:
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Adobe EchoSign Web Contracts Conference 2012 Homepage Billboard
Project Description: Designed along with the other web and print conference materials.
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Adobe EchoSign “Be A Hero” Initial Banner Ad Design Variations
Project Description: These are three initial designs based on a concept from the marketing manager using a document illustration I had previously created and stock image I found as alternate directions.
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Adobe EchoSign “Get Documents Signed Anywhere” Campaign Banner Ads
Project Description: For this project I gathered stock photos to represent different unexpected situations where people could be while signing a document. Concept was based on a “Sign From Anywhere” idea we had used previously from the marketing manager.
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Adteractive Free XBox 360 Campaign Banner Ads
Project Description:
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IMVU “Come Hither” Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Banner Ad Examples
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Adobe EchoSign Real Estate Agents and Brokers Campaign
Banner Ads
Project Description:
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Adobe EchoSign “Increase The Speed” Campaign
Banner Ads
Project Description: This campaign was targeted at CFOs and real estate professionals using customized text in the emails and landing pages.
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CalFinder “Bathroom Remodeling Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Concrete and Asphalt Contractors” Campaign
Banner Ads
Project Description:
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