Portfolio / Industries / Marketplace
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2Market Promotions
Project Description: The computer-based shopping service 2Market was formed by a partnership between America Online, Apple Computer and Medior in 1994. The CD-ROM version included 27 vendor catalogs including promotions (such as Chef's Catalog, Lands' End, Spiegel, Warner Bros. Studio Stores, New York's Metropolitan Museum of Art, and Sony Music). Occasionally new promotions were downloaded after connecting through AOL and presented as timely offers to potential customers.
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Adobe EchoSign Salesforce AppExchange Customer Choice Award Badges
Project Description: I couldn't find large clean versions of these online so I recreated them in Adobe Illustrator as vector art so we could use them in print and online. Pretty close match I think.
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Standard & Poor’s Consumer Services Division Site Maps
Advertiser Area
Project Description:
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AOL Channels Screen
Project Description: One of the iterations I worked on for AOL version 3. This version might have been too “cyber” looking and the text on the buttons is dithering oddly I think. Another designer came up with the final version which used oval shaped buttons which had a friendlier feel and was less technical looking.
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B2B Logo Mark
Project Description: The client needed something to distinguish a subject area of their conference events specifically meant for business-to-business marketing professionals. After trying a few arrangements of the letters I came up with this pretty quickly and applied colors and a style that fit in with the rest of the brand so it still looked related to the event.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Banner Ad Examples
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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CalFinder “Bathroom Remodeling Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Concrete and Asphalt Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Flooring Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Home Siding Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “House Addition Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Kitchen Remodeling Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Landscaping Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Painting Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Paving Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Remodeling Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Roofing Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Solar Panel Contractors” Campaign
Banner Ads
Project Description:
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Yahoo! Lender Search “Money Talk” Campaign
Banner Ads
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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CalFinder Email Template Design
Project Description: After presenting four initial designs we settled on moving forward with this direction. The headline text, image on the left, button links, and supporting text could be updated (along with the email subject line) to match specific target audiences based on their potential needs such as window replacement, home remodeling, painting, roofing, siding, deck building, landscaping, and others. Images from the banner ads and landing pages were reused in the emails for branding consistency and to optimize production workflow.
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CalFinder Home Remodeling “Before and After” Banner Ads
Project Description:
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CalFinder “Remodeling? Get Free Quotes Now” Banner Ad Designs
Project Description:
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CalFinder “Window Contractor” Banner Ad Creative Set – 15 sizes
Project Description:
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