Portfolio / Yahoo! Lender Direct “Apply With Confidence” Banner Ads

Client Info



Company Description

At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

Project Info


Media Type


Project Description

“Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service.