Portfolio / EchoSign Homepage “Traffic Surge” Streamlined Fallback Page Designs

    Version 1: Static version

    screenshot of web page design

    Client Info

    Client

    Market

    Company Description

    I first began working with EchoSign August of 2008 through PPC Associates then more directly starting around October 2010. April 2011 I stepped in and began managing their marketing website content and design and helped redesign the site to fit the Adobe standard look and feel in February of 2012 after Adobe acquired EchoSign (July 2011). From February 2012 through October 2012 I continued to maintain the site and eventually, while working with a small army of Adobe employees and outside contractors, we migrated the site to Adobes enterprise content management system and they began managing the site internally.

    Project Info

    Industry

    Media Type

    Role

    Project Description


    In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 went down to 17 HTTP requests and ~88K page weight. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.

    Sample Info

    Year

    2012

    Samples In This Project