Portfolio / BACtrack B70 Counter Display for Auto Parts Stores

    Version showing keylines

    Towards the end of this project we created a couple alternate color versions to try and make the display standout in the store. This was one direction specifically requested that might seem odd on it’s own but might have worked within the store context. We also tried a bright blue background, yellow background and a pink background.

    Client Info

    Client

    Market

    Company Description

    KHN Solutions created both the BACtrack and BluFire brands. I've categorized work for each separately, but it was actually work for just one company.

    Founded in 2001, BACtrack is the leading brand of breathalyzers offering a full range of innovative breath alcohol testers for both personal and professional use. They are the first company to ever receive U.S. Food & Drug Administration 510(k) marketing clearance to legally sell breathalyzers to consumers for personal use. BACtrack products are available in 20 countries and at over 10,000 retail store locations including Walgreens, Costco and Best Buy.

    Project Info

    Sample Info

    Year

    2009