Portfolio / Media Types / Product Photography
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BACtrack B70 Product and Lifestyle Photoshoot – 26 Examples
Project Description: As Art Director on this project I made recommendations for selecting the photographer, models, and shooting locations. Direction included letting the photographer know the type of lighting we wanted to try (based on his previous work), clothing options for the models to bring (flat colors with minimal patterns that don’t look busy), position of the models based on various scenarios (such as facing the camera, other models, or towards the product), and angles for shooting long shots with less background cropping along and closeups with products held close. Having a budget and being able to work with a pro photographer helped a lot. We were able to achieve the visual style we were going for in addition to just getting lots of shots at different angles and situations to work with. By giving the photographer room to also direct models and get creative within the scenarios as the shoot progressed we were able to create additional unplanned image assets that otherwise could not have been imagined beforehand. Wonderfully rewarding collaboration I'd say! Some photos I also later retouched by adding digital readouts on the screens, glows, removing backgrounds, dodging and burning areas, spot removals and so on which can take some time. This collection shows a few pre-retouching and a few after retouching. By including some time for the photographer and models to improvise and get creative during the shoot, the resulting outcome was definitely improved and better than expected overall. We created a *lot* of valuable images for the client, affiliates, and press to use in promoting the products visually on the website, in ads, on TV, print, and other media.
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BACtrack B70 Product Photos – 9 Examples
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BACtrack Mouthpiece Macro Product Photos – 6 Examples
Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography “field of focus” and Photoshop focus-stack know-how. After learning techniques and investing in some equipment I was able to get just the shot I wanted though and these became useuful on a range of product marketing materials.
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BACtrack Select S30 Background Art Alternates
Project Description: While working on designing the look for a brands product packaging, advertising, and other materials, sometimes I save out a few graphic assets separately to be added to the companies media assets web page. The media assets page provided a place for affiliates, retails, and other vendors to download approved imagery to use in promoting products. Besides product photos, logos, and marketing sheets, the media assets page would also include images such as these which show the product closeup on an interesting background and alternates that leave room for adding text if needed.
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BACtrack Select S30 Product Photos – 13 Examples
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BACtrack Select S50 Product Photos – 27 Examples
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BACtrack Select S70 Product Photos – 21 Examples
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BACtrack Select S75 Pro Product Photos – 16 Examples
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BACtrack Select S80 Product Photos – 17 Examples
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BACtrack SingleShot Product Photos – 40 Examples
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