Portfolio / Media Types / A/B Testing Landing Pages
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 3
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 1
Project Description: A few of the initial layouts created for testing.
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EchoSign Lead Capture Landing Pages
Version With Woman
Project Description:
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EchoSign Lead Capture Landing Pages
Version With Happy People Photos
Project Description:
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EchoSign Lead Capture Landing Pages
Version With Guy
Project Description:
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Insightly.com Pricing Page Test Variations
Version Showing Five Plans and Features Chart Enhancements
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 9
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 8
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 7
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 6
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 5
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 4
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 3
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Adobe EchoSign Real Estate Audience Landing Page
Version 2: Alternate Layout, Adobe Logo Added
Project Description: Landing pages could be customized for various marketing verticals by updating the headlines text, bullet point text, testimonials, and example customer logos. Three or four layout variations were tested. Version 2 also includes the Phase 1 header and footer redesign I initially incorporated after Adobe acquired EchoSign.
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 2
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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ApartmentSearch.com Region Based A/B Landing Page Test Variations
Version 2
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 2
Project Description:
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 11
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
Click for project detail view
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 10
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
Click for project detail view
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 1
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
Click for project detail view
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ApartmentSearch.com Region Based A/B Landing Page Test Variations
Version 1
Project Description:
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Adobe EchoSign Real Estate Audience Landing Page
Version 1
Project Description: Landing pages could be customized for various marketing verticals by updating the headlines text, bullet point text, testimonials, and example customer logos. Three or four layout variations were tested. Version 2 also includes the Phase 1 header and footer redesign I initially incorporated after Adobe acquired EchoSign.
Click for project detail view
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ReallyGreatRate Home Loan Landing Page
Version 1
Project Description:
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