Portfolio / Yahoo! WebLoanDeals.com Landing “Loan Configurator” Concept Mockup

Yahoo! Web Loan Deals landing page with loan option slider controls

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At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

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Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.