Portfolio / Yahoo! Lender Direct “Apply With Confidence” Banner Ads

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At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

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“Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service.