Portfolio / Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations

User Flow Map Showing Which Screen Is Being Redesigned Within The Current Experience

Screenshot of user flow map showing which screen is being redesigned within the current experience

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To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.

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