Portfolio / Industries / Fortune 500
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
1, 2, and 3-Step Content Flow Alternatives
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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2Market CD Eddie Bauer Interface Designs
Project Description: Eddie Bauer was one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and let us design the interface for their catalog. I usually managed to preserve the brands look for well known companies so sign-offs went smoothly.
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2Market CD The Sharper Image Interface Designs
Project Description: The Sharper Image was another one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and ask us to handle the interface design for their catalog. Since I was already familiar with the Sharper Image brand through their mailed catalog and had noticed their advertising on occasion plus I had visited their stores shopping a few times, I was able to successfully maintain the brands look and feel.
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2Market Promotions
Project Description: The computer-based shopping service 2Market was formed by a partnership between America Online, Apple Computer and Medior in 1994. The CD-ROM version included 27 vendor catalogs including promotions (such as Chef's Catalog, Lands' End, Spiegel, Warner Bros. Studio Stores, New York's Metropolitan Museum of Art, and Sony Music). Occasionally new promotions were downloaded after connecting through AOL and presented as timely offers to potential customers.
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HPShopping.com PC Configurator
Adds-ons Page Design
Project Description:
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Standard & Poor’s Consumer Services Division Site Maps
Advertiser Area
Project Description:
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Cisco WebEx Meetings Plus Summer Campaign
Another Landing Page
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AOL Channel Art for The Sharper Image
Project Description: Visual design created based on The Sharper Image corporate look and feel. Since I had previously worked on other marketing vehicles for them I was already familiar with their brand standards which helped make this project a success.
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AOL Channels Screen
Project Description: One of the iterations I worked on for AOL version 3. This version might have been too “cyber” looking and the text on the buttons is dithering oddly I think. Another designer came up with the final version which used oval shaped buttons which had a friendlier feel and was less technical looking.
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AOL Family Computing Channel
Project Description: One of AOLs most popular areas in version 3 was the Family Computing channel including it's chatting forums and games. The screen design integrated lots of visual eye candy to peek users interest to explore the different areas and get more intimate with the various subjects.
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AOL Internet Adventure CD-ROM Interface Design
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AOL Internet Adventure Logo
Project Description: This is the opening bumper animation that plays when the application first loads. I created the frames in Photoshop and a video editor created the clip. The producer and video editor came up with a great sound also which rings in the opening with a chime.
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AOL Live Channel Logo
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AOL Live! Channel
Project Description: AOL Live! was the TV Guide for online events and the design needed to inform and entice users in an organized manner while keeping track of everything going on. I worked on developing the graphics for the main channel screen and sub-screens.
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AOL Netscape Navigator Integration Navigation Map
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AOL Netscape Navigator Screen
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AOL PowerPac CD Interface Design
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AOL Productions Logo
Project Description: I created the final version based on an idea the CEO had after I had presented several initial designs from myself and a couple designer friends. This direction especially made sense to me after I got to review a lot of the outside agency submissions which were creating a whole new visual language that looked unrelated to the traditional AOL brand.
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AOL The Sporting News Channel Screens
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AOL Travel Channel
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AOL Travel Channel Logo
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Apple Point-of-Purchase Printer Samples
Apple Color StyleWriter 2400 Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple Color StyleWriter Pro Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple LaserWriter Select 360 Printer Sample (v1)
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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