Portfolio / Media Types / Guidelines and Specifications
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
1, 2, and 3-Step Content Flow Alternatives
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Adobe EchoSign Wayfinding Street Decal and Floor Signage Mockups
Project Description:
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California Backpacker Informational Service Website Storyboards
Project Description:
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Concept Matrix for Generating Ideas
Concept Matrix for Generating Ideas with Axis for Audience Type and for Marketing Tactics
Project Description:
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Fujitsu Lifebook In-Store Demo Presentation
Content Flow Navigration Map
Project Description: After reviewing the content outline, wireframing the flow, and designing individual screens I created a storyboard to explain the animation needed in written frame-by-frame form. Then I created a basic video slideshow storyboard to demonstrate some of the timing and effects we’re going for so the client and animator has a better understanding of what the final version should look like.
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Kwanzoo Widget Ad Template Guidelines
Initial Specs
Project Description:
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Kwanzoo Customer Widget Ad Development Experience
Project Description:
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HPShopping.com Website Optimization and Scalability Presentation
Modern Web Design / CSS Pitch
Project Description: Around 2005 as web standards emerged and CSS was becoming the standard for creating and styling web page layouts, I championed the cause within HP in my department. Designers who started in print design were already familiar with using stylesheets and aware of their benefits from using programs such as Quark Express and Adobe PageMaker (similar to Adobe InDesign) when creating brochures, newsletters, catalogs, and magazines, or other types of publication designs. Business stakeholders, managers, and developers were generally less familiar with the concept of stylesheets though and this presentation aimed at informing and educating on the benefits of switching from HTML table based layouts to using CSS (or CSS-P) for positioning elements on web pages. It highlights specific benefits to the user experience (UX) (or customer experience (CX) in this case), benefits to how the brand would be perceived, plus how designers and developers workflow could be organized and optimized to reduce time spent on projects.
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MyJV.com Branding Identity Guidelines
Project Description: A brief branding style guide put together to help insure logo and color integrity was maintained. Includes information on the brands color palette, color usage, horizontal logo, and vertical logo details including correct and incorrect usage examples in each section.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 1
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 2
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 4
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Real-time Competitive Analysis
Project Description:
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Psychographic Profile Matrix
Segmenting Audience Types for Behavioral Marketing Messaging and User Centered Design Tactics
Project Description: A framework I sometimes use (even if it’s just for myself) to help plot creative direction and stimulate thinking.
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FreeGiftWorld Landing Page Templates
Step 1 Generic Default Version
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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FreeGiftWorld Landing Page Templates
Step 1 Product Selection Version
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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FreeGiftWorld Landing Page Templates
Step 1 Stylized Graphic Version
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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FreeGiftWorld Landing Page Templates
Step 2 Potential Shipping Info Error Messages
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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FreeGiftWorld Landing Page Templates
Step 2 Shipping Info Entry Form
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
User Flow Map Showing Which Screen Is Being Redesigned Within The Current Experience
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
UX Mockups Presentation
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Fujitsu Lifebook In-Store Demo Presentation
Video Storyboard
Project Description: After reviewing the content outline, wireframing the flow, and designing individual screens I created a storyboard to explain the animation needed in written frame-by-frame form. Then I created a basic video slideshow storyboard to demonstrate some of the timing and effects we’re going for so the client and animator has a better understanding of what the final version should look like.
Click for project detail view
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Yahoo! Form Ad Created for ED Educational Direct
Project Description:
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Yahoo! Rich Media Ad Specifications for Instant Messenger “Thank You” Page
Project Description:
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