Company DescriptionOriginally known as America Online, AOL began around 1985 and has grown to become a mega global media powerhouse. I was involved growing customer engagement just at the time about half of all U.S. homes with Internet access had it through AOL. While working on various content channels – including News (AOL Live!), Sports (The Sporting News), Family Computing, Travel, Shopping, and Entertainment – the company experienced their greatest growth.
I created the final version based on an idea the CEO had after I had presented several initial designs from myself and a couple designer friends. This direction especially made sense to me after I got to review a lot of the outside agency submissions which were creating a whole new visual language that looked unrelated to the traditional AOL brand.