Portfolio / Media Types / Cross-Media
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Adobe EchoSign Logo Badge Design
Project Description: After Adobe acquired EchoSign, and before the Adobe corporate branding and design army began managing the new Adobe EchoSign brand, I created these which were modeled off other Adobe brand merge example I had found or noticed in the past. As a Adobe Creative Suite user/customer I've been familiar with their brand for years and am intimate with the company and generally aware when they merge with other companies or products which helps on projects such as this.
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Adobe EchoSign Salesforce AppExchange Customer Choice Award Badges
Project Description: I couldn't find large clean versions of these online so I recreated them in Adobe Illustrator as vector art so we could use them in print and online. Pretty close match I think.
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Adobe EchoSign Web Contracts Conference Guidebook
Project Description: The official conference guidebook. We kept it simple since attendees only received the guidebook once at the conference. So it’s more “informational” rather than being a “promotional” piece.
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AOL Internet Adventure Logo
Project Description: This is the opening bumper animation that plays when the application first loads. I created the frames in Photoshop and a video editor created the clip. The producer and video editor came up with a great sound also which rings in the opening with a chime.
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AOL Live Channel Logo
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AOL Productions Logo
Project Description: I created the final version based on an idea the CEO had after I had presented several initial designs from myself and a couple designer friends. This direction especially made sense to me after I got to review a lot of the outside agency submissions which were creating a whole new visual language that looked unrelated to the traditional AOL brand.
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AOL Travel Channel Logo
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B2B Logo Mark
Project Description: The client needed something to distinguish a subject area of their conference events specifically meant for business-to-business marketing professionals. After trying a few arrangements of the letters I came up with this pretty quickly and applied colors and a style that fit in with the rest of the brand so it still looked related to the event.
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BACtrack B70 Product and Lifestyle Photoshoot – 26 Examples
Project Description: As Art Director on this project I made recommendations for selecting the photographer, models, and shooting locations. Direction included letting the photographer know the type of lighting we wanted to try (based on his previous work), clothing options for the models to bring (flat colors with minimal patterns that don’t look busy), position of the models based on various scenarios (such as facing the camera, other models, or towards the product), and angles for shooting long shots with less background cropping along and closeups with products held close. Having a budget and being able to work with a pro photographer helped a lot. We were able to achieve the visual style we were going for in addition to just getting lots of shots at different angles and situations to work with. By giving the photographer room to also direct models and get creative within the scenarios as the shoot progressed we were able to create additional unplanned image assets that otherwise could not have been imagined beforehand. Wonderfully rewarding collaboration I'd say! Some photos I also later retouched by adding digital readouts on the screens, glows, removing backgrounds, dodging and burning areas, spot removals and so on which can take some time. This collection shows a few pre-retouching and a few after retouching. By including some time for the photographer and models to improvise and get creative during the shoot, the resulting outcome was definitely improved and better than expected overall. We created a *lot* of valuable images for the client, affiliates, and press to use in promoting the products visually on the website, in ads, on TV, print, and other media.
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BACtrack B70 Product Photos – 9 Examples
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BACtrack Breathalyzer Mouthpiece 3D Model
Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography “field of focus” and Photoshop focus-stack know-how. As an alternative I created a few 3D models of the mouthpieces which could be more easily angled before rendering and looked a little more high-tech or slicker than the actual plastic versions.
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BACtrack Breathalyzers Technology Logo Designs
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BACtrack Mouthpiece Macro Product Photos – 6 Examples
Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography “field of focus” and Photoshop focus-stack know-how. After learning techniques and investing in some equipment I was able to get just the shot I wanted though and these became useuful on a range of product marketing materials.
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BACtrack Product Lineup Illustrations
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BACtrack Select S30 Background Art Alternates
Project Description: While working on designing the look for a brands product packaging, advertising, and other materials, sometimes I save out a few graphic assets separately to be added to the companies media assets web page. The media assets page provided a place for affiliates, retails, and other vendors to download approved imagery to use in promoting products. Besides product photos, logos, and marketing sheets, the media assets page would also include images such as these which show the product closeup on an interesting background and alternates that leave room for adding text if needed.
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BACtrack Select S30 Product Photos – 13 Examples
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BACtrack Select S50 Product Photos – 27 Examples
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BACtrack Select S70 Product Photos – 21 Examples
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BACtrack Select S75 Pro Product Photos – 16 Examples
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BACtrack Select S80 Product Photos – 17 Examples
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BACtrack SingleShot Product Photos – 40 Examples
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BACtrack “Don’t Drink and Drive” Graphic Symbol
Project Description: Created initially as something to use on an empty page in product manuals. If the folios required x number of pages and the content filled less than that we needed something that looked relevant to add. On some projects I would add a “Notes” page or something similar. I avoid having one of those “This page intentionally left blank.” statements which aren't inspiring or informative. This graphic became useful on additional projects such as advertisements and product packaging also.
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Blobber Font
Project Description: Created just for fun. Had to get it out of my system.
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BluFire Logo Design
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