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Yahoo! Lender Search “Money Talk” Campaign
Banner Ads
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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IMVU “Come Hither” Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.
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BACtrack Tradeshow Postcard
Project Description:
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BACtrack Select Series POP Tower Display Header Card Design
Project Description: Showing bleed with magenta spot color indicating die-cut keyline.
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BACtrack PepBoys Newspaper Ad
Project Description: Quick project created for BACtrack and also needed to be approved by PepBoys before running.
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BACtrack Breathalyzers Technology Logo Designs
Project Description:
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BACtrack Breathalyzer “In The Press” Information Sheet
Project Description: We had lots of source material documenting media coverage of the companies breathalyzer products. I was responsible for updating the “In The Press” on the web site for example and would create PDFs that could be downloaded of the articles. Getting the actually newspapers with the articles to scan in helped make the reviews seem all the more authentic and trustworthy. Assembling a collage of the prominent news reports and TV shows which the products appeared on created great piece in itself which helped convey how necessary and important the products are.
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BACtrack Breathalyzer Mouthpiece Marketing Sheet for Retailers
Project Description:
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BACtrack Breathalyzer Mouthpiece 3D Model
Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography “field of focus” and Photoshop focus-stack know-how. As an alternative I created a few 3D models of the mouthpieces which could be more easily angled before rendering and looked a little more high-tech or slicker than the actual plastic versions.
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BACtrack Breathalyzer Media Disk Mockup
Project Description: The media disk could be mailed to journalists at magazines and other media outlets as part of a “media kit” to provide product marketing sheets, company information, high-resolution imagery, and other assets. We also created an area on the website where media and affiliates can download assets whenever needed to help promote each of the breathalyzer products
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BACtrack Breathalyzer Header Logo Animation
Project Description: A simple animation aiming to help viewers understand were the letters BAC are derived from in the brand name BACtrack.
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BACtrack B70 Shipper Tray Marketing Sheet for Retailers
Project Description:
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BACtrack B70 Shipper Tray Design
Project Description:
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BACtrack 10 Piece Breathalyzer Mouthpiece International Packaging
Project Description: Showing production art with bleed and magenta spot color keyline indicating die-cut shapes.
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Breathalyzer.net Email Newsletter Template Design
August Issue
Project Description:
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Fujitsu Lifebook In-Store Demo Presentation
Attract Loop Animation Storyboard
Project Description: After reviewing the content outline, wireframing the flow, and designing individual screens I created a storyboard to explain the animation needed in written frame-by-frame form. Then I created a basic video slideshow storyboard to demonstrate some of the timing and effects we’re going for so the client and animator has a better understanding of what the final version should look like.
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Association for the Calligraphic Arts Website Redesign
Project Description: Freebie redesign project I worked on early in my career in exchange for a letter of reference. The experience was an education.
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Arthroscopy Seminar Brochure Design
Project Description: This tri-fold brochure mailer combined some interesting design elements. Such as the third panel which opened to reveal a large stripe of gold ink presenting the special speakers and faculty names. It was great we had a budget to use the gold ink which helped elevate conceptually how notable the event was. By abstracting and stylizing the technical illustration of a knee we created a unique look and a shape which worked perfectly as a die cut cover. This is one of those projects where we would hang out in the back at Kinko’s banging away on their fancy Apple Quadra computers paying to use Adobe Illustrator and Photoshop by the hour. I would push around elements on the screen, try different colors, swap in and out different illustrations we had found, until something clicked and looked good. Art Director: Lane Hiers
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Apple Point-of-Purchase Printer Samples
Apple StyleWriter II Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple Personal LaserWriter 320 Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple LaserWriter Select 360 Printer Sample (v2)
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple LaserWriter Select 360 Printer Sample (v1)
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple Color StyleWriter Pro Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple Color StyleWriter 2400 Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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