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Star Wars Summit Logo
Project Description: Art Director: Troy Alders
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HomeRun.com Dynamic Banner Ad Template Design
Static Versions of Animated Flash Banners
Project Description: Created in Flash these dynamic banner ads pulled in campaign offers based on customer location and demographics. The formats needed to be flexible enough to present various amounts of text and images in ways that presented the offers clearly and didn't look awkward. We established content standards, character count limits, and image formats to be used as guidelines.
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FreeGiftWorld Landing Page Templates
Step 1 Generic Default Version
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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FreeGiftWorld Landing Page Templates
Step 1 Product Selection Version
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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FreeGiftWorld Landing Page Templates
Step 1 Stylized Graphic Version
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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MyOfferPal: WebRoot, Spy Sweeper Campaign
Step 1: Email Capture
Project Description:
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FreeGiftWorld Landing Page Templates
Step 2 Potential Shipping Info Error Messages
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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FreeGiftWorld Landing Page Templates
Step 2 Shipping Info Entry Form
Project Description: In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
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MyOfferPal: WebRoot, Spy Sweeper Campaign
Step 2: Affiliate Offers
Project Description:
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MyOfferPal: WebRoot, Spy Sweeper Campaign
Step 3: Thank You Confirmation Page
Project Description:
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Storm Ventures Logo Redesign
Project Description: This was a redesign based on another designers work. I reworked the logo mark and updated the font to look more modern along with applying a color scheme I had started using as part of the website redesign.
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HPShopping.com Back-to-School Shopping Guide
Study Anywhere: Dorm Room
Project Description:
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HPShopping.com Back-to-School Shopping Guide
Study Anywhere: Library
Project Description:
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HPShopping.com Back-to-School Shopping Guide
Study Anywhere: Quad
Project Description:
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SWM Brand Logo Design
Project Description: My original concept was to create products based on acronyms and abbreviations used in personal ads, such as SWM, SWF, SBM, SBF, SAM, SAF, SWS, DWM, DWF, FTM, FWB, BBW, BMW, M4F, F4M, F4F, M4M, M4T, T4M, TG, TV, VAS, VGL, NSA, DL, BDSM, 420, ... I'm not sure there's much of a market for such things though and didn't pursue beyond creating this one example. Maybe someday...
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Health Net Newspaper Ads
Tall Example
Project Description: A couple examples of newspaper ads I would layout and produce for managers. Working at Health Net corporate headquarters, we produced the advertising and marketing materials used throughout the United States. Initial design templates where provided by the agency that created the overall brand directions and I maintained the style across different formats for various needs. Here's where I honed my typographic layout skills using Quark Express and became āThe Quark Masterā.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience ā such as mentioning āPay off credits cardsā for younger audiences and āGet money for travelā for the older audiences.
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Yahoo! WebLoanDeals.com Showy āAttention Grabberā Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations ā such as people moving, dancing, warn and fuzzy characters, and alerts ā to grab attention. Sometimes cheesy stuff works better than you would expect.
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Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
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HPShopping.com Warehouse Sale Campaign
Themed Store Landing Page
Project Description:
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Time Warner Omnio Full Service Network (FSN) Interactive TV
Project Description: As Senior Screen Designer I developed the interface graphics for the overall look and feel based on few initial screen examples received from a Creative Director while working with an L.A. based PaintBox artist and in-house SGI developers. 4 months
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ADP Shareholder Communication Trends Demo
Total Number of Items Voted Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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Typographic Signature Piece for Art Show
Project Description:
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Expedia Popup Ads ā 4 Examples
Up To 50 Percent Off Hotel Rooms
Project Description:
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