As Creative Director, I help generate ideas and come up with design strategies and concepts before deciding which we should move forward with based on project requirements and client input, business objectives, and research. Creative direction drives the overall messaging and visual style on projects while keeping the big picture objectives in focus. In this role I usually work directly with business owners, marketing managers, and data analysts to identify opportunities and define success then help ensure all creative efforts impact business in a positive goal-oriented way. Related responsibilities I sometimes take on to support the creative direction are competitive analysis, customer and design research, product design, concept development, design strategy, storyboarding, content design, and style guide development.