Portfolio / Yahoo! WebLoanDeals.com Landing Page “Loan Configurator” Concept Mockup
Client
Market
Company Description
At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.Industry
Media Type
Role
Year
2007
Project Description
Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.