Portfolio / Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy

UX Mockups Presentation

Image of steps a customer would take when shopping for a car on Yahoo

Client Info

Client

Yahoo!

Market

Business-to-Consumer

Company Description

At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

Project Info

Year

2007

Project Description

This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.