Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Portfolio / PeopleSoft Connect Conference Guidebook – Mailer Version

PeopleSoft Connect Conference Event Guidebook Cover 2003PeopleSoft Connect Conference Event Guidebook: Page Spread Design 01PeopleSoft Connect Conference Event Guidebook: Page Spread Design 02PeopleSoft Connect Conference Event Guidebook: Page Spread Design 03PeopleSoft Connect Conference Event Guidebook: Page Spread Design 04PeopleSoft Connect Conference Event Guidebook: Page Spread Design 05PeopleSoft Connect Conference Event Guidebook: Page Spread Design 06PeopleSoft Connect Conference Event Guidebook: Page Spread Design 07PeopleSoft Connect Conference Event Guidebook: Page Spread Design 08PeopleSoft Connect Conference Event Guidebook: Page Spread Design 10 Back Cover and Front CoverPeopleSoft Connect Conference Event Guidebook: Page Spread Design 09 Registration Form Design Spread

Industry

Media Type

Role

Year

2003

Project Description


Created in-house at PeopleSoft based on their “Real” concept (previous attendee feedback was they wanted ‘real’ content). Other event materials were leveraged for developing guidelines on use of colors, icons, fonts, graphics and wording/adjectives, such as previously created “Save the Date” postcards and wayfinding signage, My concept was to have a continuous line run page to page to tie everything together visually and to hang content from. I then used the orange from their corporate color palette to lead the viewers eye through content areas from page to page. Multiple mailer versions were sent out to generate demand and ultimately registrations for the event by targeting audiences such as past attendees, Asia Pacific, Latin America, North America, and for web download.