Portfolio / IMVU Homepage Main Image Variation Mockups
Client
Market
Company Description
IMVU is an online virtual world (or “metaverse”, similar to Second Life or The Sims) where members use 3D avatars to meet new people, chat, create, and play games. Founded in 2004, they have the largest 3D-based user-generated virtual goods catalog consisting of more than 30 million items. They’re also known as one of the leading practitioners of the lean startup approach.
Industry
Media Type
Role
Year
2009
Project Description
IMVU had amazing designers (some might say “illustration artists”) working in-house and occasionally I'd grab art from them to format and present for potential use on the homepage. Other times I’d assemble collages using art from various sources to represent ideas from internal marketing, management, and dev folks to consider using on the homepage. We would then test - such as wether showing an individual avatar posing closeup or showing couples in activity scenes generated more clicks. Eventually there were probably another dozen or more “hero” images I worked on while involved. This work was really inspiring design wise. Just looking at some of the original avatar compositions and background art other designers came up with plus being able to collaborate with them on compositions - really really cool stuff!