Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Presenting 552 projects including 960+ examples

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Portfolio / IMVU “Avatar” Movie Theme Campaign

Landing Page Version 1

Screenshot of version 1 landing page design

Client

Market

Company Description

IMVU is an online virtual world (or “metaverse”, similar to Second Life or The Sims) where members use 3D avatars to meet new people, chat, create, and play games. Founded in 2004, they have the largest 3D-based user-generated virtual goods catalog consisting of more than 30 million items. They’re also known as one of the leading practitioners of the lean startup approach.

Industry

Media Type

Role

Year

2010

Project Description


After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.

Samples In This Project

  1. Initial Banner Ad Test Variations
  2. Additional Banner Ad Sizes
  3. You
    Are
    Here     Landing Page Version 1
  4. Landing Page Version 2 - With Alternate Glamour Shot
  5. Homepage Main Image Update