Portfolio / EchoSign Homepage “Traffic Surge” Streamlined Fallback Page Designs
Version 2: Static version with no links
Client
Market
Company Description
I first began working with EchoSign August of 2008 through PPC Associates then more directly starting around October 2010. April 2011 I stepped in and began managing their marketing website content and design and helped redesign the site to fit the Adobe standard look and feel in February of 2012 after Adobe acquired EchoSign (July 2011). From February 2012 through October 2012 I continued to maintain the site and eventually, while working with a small army of Adobe employees and outside contractors, we migrated the site to Adobes enterprise content management system and they began managing the site internally.Industry
Media Type
Role
Year
2012
Project Description
In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 went down to 17 HTTP requests and ~88K page weight. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.
Samples In This Project
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Version 1: Static version 
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Here Version 2: Static version with no links