Dan Poynor

Designer / Developer / Director

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(512) 694-2668

Portfolio / BACtrack Breathalyzer Header Logo Animation

BACtrack Breathalyzer Header Logo Animation

Client

Market

Company Description

KHN Solutions created both the BACtrack and BluFire brands. I’ve categorized work for each separately, but it was actually work for just one company.

Founded in 2001, BACtrack is the leading brand of breathalyzers offering a full range of innovative breath alcohol testers for both personal and professional use. They are the first company to ever receive U.S. Food & Drug Administration 510(k) marketing clearance to legally sell breathalyzers to consumers for personal use. BACtrack products are available in 20 countries and at over 10,000 retail store locations including Walgreens, Costco and Best Buy.

Industry

Media Type

Role

Year

2002

Project Description


A simple animation aiming to help viewers understand were the letters BAC are derived from in the brand name BACtrack.