Adobe is best known for it’s image editing software Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premier, Adobe Lightroom, and the Acrobat PDF format. Additionally they also produce software for web design, video special effects, audio editing, eLearning, digital marketing tools, and web server software.
Landing pages could be customized for various marketing verticals by updating the headlines text, bullet point text, testimonials, and example customer logos. Three or four layout variations were tested. Version 2 also includes the Phase 1 header and footer redesign I initially incorporated after Adobe acquired EchoSign.