Portfolio / IMVU “Dress Up for Grown Ups” Campaign

Additional Alternates Tested

Client Info

Client

IMVU

Market

Business-to-Consumer

Company Description

IMVU is an online virtual world (or “metaverse”, similar to Second Life or The Sims) where members use 3D avatars to meet new people, chat, create, and play games. Founded in 2004, they have the largest 3D-based user-generated virtual goods catalog consisting of more than 30 million items. They’re also known as one of the leading practitioners of the lean startup approach.

Project Info

Industry

Media Type

Role

Year

2010

Project Description

Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.