Portfolio / Media Types / Strategic Design Tools
California Backpacker Informational Service Website Storyboards
Project Description: None yet.
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HP Promotional Icons Proposal
Project Description: A brief proposal created for expanding a brands visual language across interactive and print mediums by leveraging existing assets and making them…
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Psychographic Profile Matrix
Segmenting Audience Types for Behavioral Marketing Messaging and User Centered Design Tactics
Project Description: A framework I sometimes use (even if it’s just for myself) to help plot creative direction and stimulate thinking.
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Adobe EchoSign Wayfinding Street Decal and Floor Signage Mockups
Project Description: None yet.
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Real-time Competitive Analysis
Project Description: None yet.
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Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming…
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for…
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive an…
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
UX Mockups Presentation
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Cisco WebEx Meetings Plus Summer Campaign Prototypes and Mockups Presentation
Project Description: Shows placement of “Meetings Plus $59 Special Package” promo graphic on the homepage, product pages, emails and associated landing pages, emails, …
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HPShopping.com Website Optimization and Scalability Presentation
Modern Web Design / CSS Pitch
Project Description: Around 2005 as web standards emerged and CSS was becoming the standard for creating and styling web page layouts, I championed the cause within HP…
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Mood Boards
Project Description: These where created after doing an informational interview gathering initial thoughts on potential needs that would appeal to both the client and …
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
1, 2, and 3-Step Content Flow Alternatives
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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