Portfolio / Media Types / Print Collateral
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BACtrack S75 Pro International Owners Manual Instruction Booklet
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BACtrack Product Lineup Illustrations
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BACtrack Pro B90 Retail Box Packaging Design
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BACtrack Pro B90 Marketing Sheet
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BACtrack Planogram End Cap Shelf Planner Mockup for OfficeMax
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BACtrack PepBoys Newspaper Ad
Project Description: Quick project created for BACtrack and also needed to be approved by PepBoys before running.
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BACtrack Free Standing Floor Display Standee
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BACtrack Breathalyzer “In The Press” Information Sheet
Project Description: We had lots of source material documenting media coverage of the companies breathalyzer products. I was responsible for updating the “In The Press” on the web site for example and would create PDFs that could be downloaded of the articles. Getting the actually newspapers with the articles to scan in helped make the reviews seem all the more authentic and trustworthy. Assembling a collage of the prominent news reports and TV shows which the products appeared on created great piece in itself which helped convey how necessary and important the products are.
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BACtrack Breathalyzer Mouthpiece Marketing Sheet for Retailers
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BACtrack Breathalyzer Media Disk Mockup
Project Description: The media disk could be mailed to journalists at magazines and other media outlets as part of a “media kit” to provide product marketing sheets, company information, high-resolution imagery, and other assets. We also created an area on the website where media and affiliates can download assets whenever needed to help promote each of the breathalyzer products
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BACtrack B70 White Retail Box Packaging Design
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BACtrack B70 Shipper Tray Marketing Sheet for Retailers
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BACtrack B70 Shipper Tray Design
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BACtrack B70 Retail Box Packaging Design
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BACtrack B70 Quick Start Guide
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BACtrack B70 Owners Manual Instruction Booklet
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BACtrack B70 Marketing Sheet
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BACtrack B70 Counter Display for Auto Parts Stores
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BACtrack B70 Clamshell Packaging Design
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BACtrack 8x8 Conference Booth Graphics
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BACtrack 20Ă—10 Serpentine Conference Booth Background Graphic
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BACtrack 10 Piece Breathalyzer Mouthpiece International Packaging
Project Description: Showing production art with bleed and magenta spot color keyline indicating die-cut shapes.
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Arthroscopy Seminar Brochure Design
Project Description: This tri-fold brochure mailer combined some interesting design elements. Such as the third panel which opened to reveal a large stripe of gold ink presenting the special speakers and faculty names. It was great we had a budget to use the gold ink which helped elevate conceptually how notable the event was. By abstracting and stylizing the technical illustration of a knee we created a unique look and a shape which worked perfectly as a die cut cover. This is one of those projects where we would hang out in the back at Kinko’s banging away on their fancy Apple Quadra computers paying to use Adobe Illustrator and Photoshop by the hour. I would push around elements on the screen, try different colors, swap in and out different illustrations we had found, until something clicked and looked good. Art Director: Lane Hiers
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Apple Point-of-Purchase Printer Samples
Apple StyleWriter II Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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