Portfolio / Media Types / Landing Pages
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Adobe EchoSign Short Landing Page
Project Description: The collage with the agreement and mouse was created in Adobe Illustrator, only the mouse photo was a raster image. The illustrated contract includes real contract text in case anyone looked at it closely. A second version of this landing page design included a Free Webinar button next to the Free Trial button.
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Adobe EchoSign Landing Page with Stats Billboard
Project Description: Showing numbers is a tactic for connecting with businesses by making the company look more legit/impressive. Mentioning time saved, number of customers, and amount saved is similar to saying it's quick, easy, and free but in a less consumery retail-like way.
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Adobe EchoSign Co-branded Landing Page Design
Project Description: Immediately after Adobe acquired EchoSign we did a quick update throughout the site merging the two brands by basically just sticking the Adobe red tag in the header and adding some legal text in the footer. This is an example of a landing page that I created during this time which still shows the EchoSign look with a few Adobe branding elements.
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Insightly.com Pricing Page Test Variations
Added Pricing Toggle for Monthly and Annually Pricing
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Quotes.pro Website Design
About Us Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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LeadsCon Landing Page Wireframes
6 Initial Directions
Project Description:
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
1, 2, and 3-Step Content Flow Alternatives
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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