Portfolio / Media Types / Flash
-
IMVU “Winter Couple” Seasonal Theme Banner Ad
Project Description: Using animated falling snowflakes to grab attention plus look timely/relevant during the winter.
Click for project detail view
-
IMVU “Avatar” Movie Theme Campaign
Initial Banner Ad Test Variations
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Initial Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Harlequin Pose” Banner Ads
Initial Test Banner Ads
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Arabic Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Dutch Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized French Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized German Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Japanese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Korean Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Polish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Portuguese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Spanish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Localized Turkish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
HPShopping.com Website Optimization and Scalability Presentation
Modern Web Design / CSS Pitch
Project Description: Around 2005 as web standards emerged and CSS was becoming the standard for creating and styling web page layouts, I championed the cause within HP in my department. Designers who started in print design were already familiar with using stylesheets and aware of their benefits from using programs such as Quark Express and Adobe PageMaker (similar to Adobe InDesign) when creating brochures, newsletters, catalogs, and magazines, or other types of publication designs. Business stakeholders, managers, and developers were generally less familiar with the concept of stylesheets though and this presentation aimed at informing and educating on the benefits of switching from HTML table based layouts to using CSS (or CSS-P) for positioning elements on web pages. It highlights specific benefits to the user experience (UX) (or customer experience (CX) in this case), benefits to how the brand would be perceived, plus how designers and developers workflow could be organized and optimized to reduce time spent on projects.
Click for project detail view
-
Reputation.com “How Accurate Is Your Online Reputation?” Banner Ads
Project Description:
Click for project detail view
-
USPS “Suspicious Mail Alert” Public Service Announcement (PSA) Flash Application
Project Description:
Click for project detail view
-
Yahoo! WebLoanDeals.com “Nice” Less Aggressive Home Refi Banner Ads
Project Description:
Click for project detail view
-
IMVU Incentive Campaigns
“Free Penthouse” Banner Ads
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname]”, “Get A Free [insert productname]”, “Give A Free [insert productname]”. Associated landing pages echoed the offers and imagery used in the ads to provide confidence customers would get their free virtual product after registering.
Click for project detail view
-
IMVU Incentive Campaigns
“Free Roses” Banner Ads
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname]”, “Get A Free [insert productname]”, “Give A Free [insert productname]”. Associated landing pages echoed the offers and imagery used in the ads to provide confidence customers would get their free virtual product after registering.
Click for project detail view
-
IMVU Incentive Campaigns
“Get A Free Gift” Banner Ad
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname]”, “Get A Free [insert productname]”, “Give A Free [insert productname]”. Associated landing pages echoed the offers and imagery used in the ads to provide confidence customers would get their free virtual product after registering.
Click for project detail view
-
IMVU Incentive Campaigns
“Get Free Shoes” Banner Ad
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname]”, “Get A Free [insert productname]”, “Give A Free [insert productname]”. Associated landing pages echoed the offers and imagery used in the ads to provide confidence customers would get their free virtual product after registering.
Click for project detail view
