Portfolio / Media Types / Banner Ads
-
CalFinder “Paving Contractors” Campaign
Banner Ads
Project Description:
Click for project detail view
-
CalFinder “Remodeling Contractors” Campaign
Banner Ads
Project Description:
Click for project detail view
-
CalFinder “Roofing Contractors” Campaign
Banner Ads
Project Description:
Click for project detail view
-
CalFinder “Solar Panel Contractors” Campaign
Banner Ads
Project Description:
Click for project detail view
-
Yahoo! Lender Search “Ease of Use” Campaign
Banner Ads
Project Description:
Click for project detail view
-
Yahoo! Lender Search “Money Talk” Campaign
Banner Ads
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
Click for project detail view
-
Yahoo! Lender Search “Peace of Mind” Campaign
Banner Ads
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
Click for project detail view
-
Yahoo! Lender Search “Pseudo Testimonials” Campaign
Banner Ads
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
Click for project detail view
-
Cisco WebEx Meetings Plus Summer Campaign
Banner Ads
Project Description:
Click for project detail view
-
Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
Click for project detail view
-
Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Banner Ad Examples
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
Click for project detail view
-
IMVU “Come Hither” Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.
Click for project detail view
-
Adteractive Free XBox 360 Campaign Banner Ads
Project Description:
Click for project detail view
-
Adobe EchoSign “Get Documents Signed Anywhere” Campaign Banner Ads
Project Description: For this project I gathered stock photos to represent different unexpected situations where people could be while signing a document. Concept was based on a “Sign From Anywhere” idea we had used previously from the marketing manager.
Click for project detail view
-
Adobe EchoSign “Be A Hero” Initial Banner Ad Design Variations
Project Description: These are three initial designs based on a concept from the marketing manager using a document illustration I had previously created and stock image I found as alternate directions.
Click for project detail view
-
Adobe EchoSign Web Contracts Conference 2012 Homepage Billboard
Project Description: Designed along with the other web and print conference materials.
Click for project detail view
-
Adobe EchoSign Sports Related Banner Ads
Project Description:
Click for project detail view
-
Adobe EchoSign Salesforce Website Graphics
Project Description: Not really banner ads (they don’t have buttons or a call-to-action), but I wasn't sure where to put these. Maybe these could be in a media-type category called “Branding Elements” or something.
Click for project detail view
-
Adobe EchoSign Homepage Billboard Image Design Examples
Project Description: This is only a few of the many I either created from scratch or repurposed and updated over a few years. For example each year EchoSign would have a booth and participate at the Salesforce Dreamforce conference and the billboard image that appears on the homepage would need to be updated each year announcing sessions featuring EchoSign or awards EchoSign has won.
Click for project detail view
-
Adobe EchoSign Free Trial Campaign for Real Estate Agents and Brokers
Project Description: We iterated on these two directions a few times. Other versions included text such as “...and Save 50% on a Pro Account” in addition to the free documents offer.
Click for project detail view
-
Adobe EchoSign Credit Union Banner Ad Variations
Project Description:
Click for project detail view
-
Adobe EchoSign Community College Week Banner Ads
Project Description: These were reworded/updated for use targeting CFOs also. The guy with the glasses kinda looks like like he could be either a professor or an accountant.
Click for project detail view
-
Wrinkle Cream Banner Ads
Additional LREC Examples
Project Description:
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
