Portfolio / Media Types / Banner Ads
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Who Have Visited Pages Related To “Autos”
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Expedia Popup Ads – 4 Examples
Up To 50 Percent Off Hotel Rooms
Project Description:
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Vendio SingleFeed Banner Ads
Vendio SingleFeed 300x250 Banner Ad Directions
Project Description:
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Vendio SingleFeed “Simple Math” Banner Ads
Project Description:
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Vendio SingleFeed “Top Shopping Sites Checked List” Banner Ads
Project Description:
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Vendio SingleFeed “We Make It Easy” Banner Ads
Project Description:
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TixNix Free Attorney Consultation Promo for Ning
Version 1
Project Description:
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TixNix Free Attorney Consultation Promo for Ning
Version 2
Project Description:
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Yahoo! Lender Direct “Apply With Confidence” Banner Ads
Project Description: “Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service.
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Yahoo! Messenger Form Ad Mockup for CaptialOne Home Loans
Project Description:
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Yahoo! Messenger Form Ad Mockup for Citibank Student Loan Consolidation
Project Description:
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Yahoo! Messenger Form Ad Mockup for EarnMyDegree.com
Project Description:
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Yahoo! Messenger Form Ad Mockup for MyCokeRewards
Project Description:
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Yahoo! Messenger Form Ad Mockup for Netflix
Project Description:
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Yahoo! Messenger Form Ad Mockup for TravelZoo
Project Description:
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Yahoo! Mockup Presentation for EDU Vertical Campaigns UX with Form Ads
Project Description: Example presentation I put together showing user flow and content organization for three education lead capture campaigns. Presentations like this help me gather ideas and feedback from other stakeholders on project along with making sure we'll meet target objectives.
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Yahoo! WebLoanDeals.com “Nice” Less Aggressive Home Refi Banner Ads
Project Description:
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Yahoo! WebLoanDeals.com “State Based” Geo Targeted Home Mortgage Banner Ads
Project Description:
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Zuberance “Supercharge Word of Mouth” Banner Ads
Project Description:
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Zuberance “Turn Loyal Customers Into A Volunteer Sales Force” Banner Ads
Project Description:
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Zuberance “Your Best Customers Want To Tell The World About You” Banner Ads
Project Description:
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