Portfolio / Media Types / Banner Ads
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IMVU Homepage Main Image Variation Mockups
Project Description: IMVU had amazing designers (some might say “illustration artists”) working in-house and occasionally I'd grab art from them to format and present for potential use on the homepage. Other times I’d assemble collages using art from various sources to represent ideas from internal marketing, management, and dev folks to consider using on the homepage. We would then test - such as wether showing an individual avatar posing closeup or showing couples in activity scenes generated more clicks. Eventually there were probably another dozen or more “hero” images I worked on while involved. This work was really inspiring design wise. Just looking at some of the original avatar compositions and background art other designers came up with plus being able to collaborate with them on compositions - really really cool stuff!
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IMVU Geo-targeted U.S Cityscape Banner Ads
Project Description: Developed as a test to appeal to audiences in specific U.S. cities. Makes a real-world connection while promoting virtual world benefits.
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IMVU General Avatars Banner Ads
Project Description: Most of the art in this project came from other IMVU designers or I appropriated after digging through internal servers. These test banners were created to see if viewers were particularly attracted to certain avatars more than others. I also intentionally avoided making them overly sexy (such as by avoiding showing overly exposed cleavage or a guy grabbing a girls butt) to better understand if customers were actually attracted by the virtual characters and environments or just the potential of having virtual sex with strangers. The logo is also faded back so it's less prominent and the avatars stand out (or “pop”) more.
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IMVU Banner Ads for MyYearbook “Free Lunch Money” Campaign
Project Description: Two banner ad directions created for specific placement using custom sizes 245x87, 393x100, 588x60, 866x318.
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HPShopping.com Various Onsite Product Promotion Graphics
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HPShopping.com Static Banner Ads – 18 Examples
Project Description: Examples of promotional banners shown throughout the year on HPshopping.com.
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HPShopping.com Banner Ad Creative Sets – 4 Themes
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HPShopping.com Animated Gif Banner Ads – 8 Examples
Project Description: Examples of animated promotional banners shown throughout the year on HPshopping.com.
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GEICO Auto Insurance Quiz Banner Ad
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this version I adopted the GEICO gecko lizard image from their website along with other trade dress elements so users could immediately identify the brand and feel confident they were interacting with a reputable business that might offer them special savings.
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FreeCreditReport.com Credit Report Quiz Banner Ad Variations
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this banner ad test I wanted grab potential customers attention using the closeup photos of peoples faces looking directly at you. Once the banners captured users attention a compelling offer was needed to spark interest in taking the quiz, so we created at least three headline text variations to testing which was the most clicked on. After potential customers take the short quiz they are then presented one of three personalized results and the free credit report offer.
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Wrinkle Cream Banner Ads
Free Trials Direction
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Wrinkle Cream Banner Ads
Flying Stars Direction
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Expedia Popup Ads – 4 Examples
Find The Flight, Get The Price
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Expedia Popup Ads – 4 Examples
Find The Flight Form Ad
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Expedia Popup Ads – 4 Examples
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IMVU “Dress Up for Grown Ups” Campaign
Examples of Revised Banners for Specific Placements
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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Yahoo! Lender Search “Peace of Mind” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
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Yahoo! Lender Search “Pseudo Testimonials” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
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Yahoo! Lender Search “Money Talk” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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EchoSign “Waiting for Offers” Banner Ads
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EchoSign “Achieve Happiness” Banner Ads
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EchoSign Homepage Billboard Image Design Examples
Project Description: The look-and-feel for the EchoSign brand was already established by another designer. These are a few examples of the many I either created from scratch or repurposed/updated within the established standards.
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EchoSign Electronic Signatures Value Bar Chart Banner Ads
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EchoSign “Last Day of the Quarter” Campaign Banner Ads
Direction 3
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