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CalFinder House Remodeling “Top Local Contractors” Landing Page
Version 2
Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience.
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CalFinder One-Step Signup Landing Page Design
Version 2
Project Description:
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CalFinder Two-Step Signup Landing Page Design
Version 2
Project Description:
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FYI Living Newsletter Sign-Up Landing Page Design
Version 2
Project Description: FYI Living was looking to improve their newsletter sign-up conversion rates for different subject areas such as fitness, nutrition, depression, pregnancy and others and needed an alternate look to test. After researching similar sites I noticed many where overly marketing oriented and tended to look kinda cheesy. I developed a few directions to avoid the typical look then narrowed down to these four initial designs to gather feedback on and potential test. These try to look more clinical news oriented and reserved in nature. They intentionally don't include photos since visitors sometimes get distracted by photos (especially of people) on landing pages and study them rather than focusing on the informational content being offered. “Clarity trumps persuasion” is a tactic worth testing in my experience, even though the simpler style doesn't necessarily look as punchy as landing page designs which include big colorful photos.
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IMVU Valentines Theme Landing Page Design
Version 2
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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ApartmentSearch.com Region Based A/B Landing Page Test Variations
Version 2
Project Description:
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DebtRelief.org Landing Page
Version 2
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 2
Project Description:
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TixNix Free Attorney Consultation Promo for Ning
Version 2
Project Description:
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HPShopping.com Search Results Alternate Layout Mockups
Version 1: Hiding Product Details
Project Description:
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CalFinder House Remodeling “Top Local Contractors” Landing Page
Version 1
Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience.
Click for project detail view

-
CalFinder One-Step Signup Landing Page Design
Version 1
Project Description:
Click for project detail view

-
CalFinder Two-Step Signup Landing Page Design
Version 1
Project Description:
Click for project detail view

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FYI Living Newsletter Sign-Up Landing Page Design
Version 1
Project Description: FYI Living was looking to improve their newsletter sign-up conversion rates for different subject areas such as fitness, nutrition, depression, pregnancy and others and needed an alternate look to test. After researching similar sites I noticed many where overly marketing oriented and tended to look kinda cheesy. I developed a few directions to avoid the typical look then narrowed down to these four initial designs to gather feedback on and potential test. These try to look more clinical news oriented and reserved in nature. They intentionally don't include photos since visitors sometimes get distracted by photos (especially of people) on landing pages and study them rather than focusing on the informational content being offered. “Clarity trumps persuasion” is a tactic worth testing in my experience, even though the simpler style doesn't necessarily look as punchy as landing page designs which include big colorful photos.
Click for project detail view

-
IMVU Valentines Theme Landing Page Design
Version 1
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
Click for project detail view

-
ApartmentSearch.com Region Based A/B Landing Page Test Variations
Version 1
Project Description:
Click for project detail view

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DebtRelief.org Landing Page
Version 1
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 1
Project Description:
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TixNix Free Attorney Consultation Promo for Ning
Version 1
Project Description:
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VDOPhone Software Application Interface Redesign
Project Description:
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Validator.com AVS Service Logo
Project Description:
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
UX Mockups Presentation
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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USPS “Suspicious Mail Alert” Public Service Announcement (PSA) Flash Application
Project Description:
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Urban Drop Poster
Project Description: While living in Amsterdam doing an internship for a few months I'd visit the Melkweg club occasionally. I can actually still remember some of the art shows and concerts I saw there and have always been inspired by the environment and wish I could have participated or created something related somehow. It was like squatters took over an abandoned milk factory/small castle (surrounded by a small moat even) and turned it into a giant communal art commune with large rooms for showcasing artists and acts. Flash forward years later - inspired by some graffiti artist names, music style names, dj names, and internet radio station names I created a fake poster for a pretend millennium show there.
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