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BACtrack B70 Quick Start Guide
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BACtrack B70 Product Photos – 9 Examples
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BACtrack B70 Product and Lifestyle Photoshoot – 26 Examples
Project Description: As Art Director on this project I made recommendations for selecting the photographer, models, and shooting locations. Direction included letting the photographer know the type of lighting we wanted to try (based on his previous work), clothing options for the models to bring (flat colors with minimal patterns that don’t look busy), position of the models based on various scenarios (such as facing the camera, other models, or towards the product), and angles for shooting long shots with less background cropping along and closeups with products held close. Having a budget and being able to work with a pro photographer helped a lot. We were able to achieve the visual style we were going for in addition to just getting lots of shots at different angles and situations to work with. By giving the photographer room to also direct models and get creative within the scenarios as the shoot progressed we were able to create additional unplanned image assets that otherwise could not have been imagined beforehand. Wonderfully rewarding collaboration I'd say! Some photos I also later retouched by adding digital readouts on the screens, glows, removing backgrounds, dodging and burning areas, spot removals and so on which can take some time. This collection shows a few pre-retouching and a few after retouching. By including some time for the photographer and models to improvise and get creative during the shoot, the resulting outcome was definitely improved and better than expected overall. We created a *lot* of valuable images for the client, affiliates, and press to use in promoting the products visually on the website, in ads, on TV, print, and other media.
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BACtrack B70 Owners Manual Instruction Booklet
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BACtrack B70 Marketing Sheet
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BACtrack B70 Counter Display for Auto Parts Stores
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BACtrack B70 Clamshell Packaging Design
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BACtrack 8x8 Conference Booth Graphics
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BACtrack 20×10 Serpentine Conference Booth Background Graphic
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BACtrack 10 Piece Breathalyzer Mouthpiece International Packaging
Project Description: Showing production art with bleed and magenta spot color keyline indicating die-cut shapes.
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BACtrack Breathalyzers Website Redesign
B70 Specifications Page
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BACtrack Breathalyzers Website Redesign
B70 Product Photos - Page 1
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BACtrack Breathalyzers Website Redesign
B70 Product Page
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BACtrack Breathalyzers Website Redesign
B70 Product Features Page
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BACtrack Breathalyzers Website Redesign
B70 Operating Instructions Page
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Quotes.pro Website Design
Auto Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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TixNix Landing Pages Based on Accident Type
Auto Accident
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Breathalyzer.net Email Newsletter Template Design
August Issue
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Fujitsu Lifebook In-Store Demo Presentation
Attract Loop Animation Storyboard
Project Description: After reviewing the content outline, wireframing the flow, and designing individual screens I created a storyboard to explain the animation needed in written frame-by-frame form. Then I created a basic video slideshow storyboard to demonstrate some of the timing and effects we’re going for so the client and animator has a better understanding of what the final version should look like.
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Association for the Calligraphic Arts Website Redesign
Project Description: Freebie redesign project I worked on early in my career in exchange for a letter of reference. The experience was an education.
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Apple Point-of-Purchase Printer Samples
Apple StyleWriter II Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple Personal LaserWriter 320 Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple LaserWriter Select 360 Printer Sample (v2)
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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Apple Point-of-Purchase Printer Samples
Apple LaserWriter Select 360 Printer Sample (v1)
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
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