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IMVU āDress Up for Grown Upsā Campaign
Localized Korean Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU āDress Up for Grown Upsā Campaign
Localized Polish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU āDress Up for Grown Upsā Campaign
Localized Portuguese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU āDress Up for Grown Upsā Campaign
Localized Spanish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU āDress Up for Grown Upsā Campaign
Localized Turkish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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CUC Shoppers Advantage Best Buys Catalog Online Superstore
Logo Buttons
Project Description: Developed graphics for main menu and sub-screens. 3 months
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ClubVDO Website Redesign
Logo Design
Project Description:
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Briefing.com āBriefing In Planā Landing Page Design
Long Version
Project Description: Created “dayparting” designs. Shorter version for daytime audience and longer version with more prose for evening/nighttime audience.
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IMVU Homepage Design
Long Version
Project Description: Original look and design was created by someone else and occasionally we would do multivariate tests with alternate layouts and page elements. I would gather details about what we wanted to test and assemble content to create mockups and prototypes, such as these shorter or longer versions.
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Longevity Line Logo
Project Description: Logo created for a friend of my neighbor in Palo Alto for $150 if I remember right. It was to be used on bottle labels in stores such as Walgreens and on the website. Ultimately, I wish the project had a real budget so I could spend time to redraw the strokes illustrating the dancing figure and the logotype strokes so they matched more while keeping their gestural nature. Perhaps someday when I have some downtime I'll fix'er up.
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Luminositi Logo
Project Description:
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Luminositi SoftCam āThe First Virtual Camera for the PC!ā Banner Ad
Project Description: Is it weird that I show old design examples? Some of it I actually still kinda like, such as this banner direction.
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Luminositi Website Design
Project Description:
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Standard & Poorās Consumer Services Division Site Maps
Maintenance Area
Project Description:
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HPShopping.com e-Financing Center 2 Offers
Make $0 Payments Up To 12 Months
Project Description:
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Marilyn Frandsen Design, Metrolight Studios āTotal Recallā Magazine Ad
Project Description:
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MBNA ShopSafe Customer Email
Project Description:
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MCA Universal Cartoon Studios VHS Jacket for Exosquad: Betrayal and Defying Olympus
Project Description: On this project I was primarily responsible for typesetting, finalizing the layout, and creating printer-ready artwork using QuarkXPress. Some illustrations were "for position only" (FPO) and scanned in seperately by the printer. Art Director: Scott MacPhee
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MCA Universal Cartoon Studios VHS Jacket for Exosquad: Into The Heart Of Darkness and The Brood
Project Description: On this project I was primarily responsible for typesetting, finalizing the layout, and creating printer-ready artwork using QuarkXPress. Some illustrations were "for position only" (FPO) and scanned in seperately by the printer. Art Director: Scott MacPhee
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BestDegrees.us Website Design
Microsite Landing Page
Project Description: A project me and another guy at Yahoo! developed outside of work to see if we could sell EDU vertical leads. We used the .us domain name extension based on some insight we had that U.S. colleges have a strong appeal to non-U.S. citizens who would like to come to the U.S. for college. I tried to keep the visual design clean and simple, though the photo of the girl starring at you might be a little distracting.
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HPShopping.com Website Optimization and Scalability Presentation
Modern Web Design / CSS Pitch
Project Description: Around 2005 as web standards emerged and CSS was becoming the standard for creating and styling web page layouts, I championed the cause within HP in my department. Designers who started in print design were already familiar with using stylesheets and aware of their benefits from using programs such as Quark Express and Adobe PageMaker (similar to Adobe InDesign) when creating brochures, newsletters, catalogs, and magazines, or other types of publication designs. Business stakeholders, managers, and developers were generally less familiar with the concept of stylesheets though and this presentation aimed at informing and educating on the benefits of switching from HTML table based layouts to using CSS (or CSS-P) for positioning elements on web pages. It highlights specific benefits to the user experience (UX) (or customer experience (CX) in this case), benefits to how the brand would be perceived, plus how designers and developers workflow could be organized and optimized to reduce time spent on projects.
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TixNix Landing Pages Based on Accident Type
Motorcycle Accident
Project Description:
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SoftCam Interface Design
Navigation Map
Project Description:
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MyOfferPal: WebRoot, Spy Sweeper Campaign
New Prospect HTML Email
Project Description:
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