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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
1, 2, and 3-Step Content Flow Alternatives
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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2Market CD Eddie Bauer Interface Designs
Project Description: Eddie Bauer was one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and let us design the interface for their catalog. I usually managed to preserve the brands look for well known companies so sign-offs went smoothly.
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2Market CD The Sharper Image Interface Designs
Project Description: The Sharper Image was another one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and ask us to handle the interface design for their catalog. Since I was already familiar with the Sharper Image brand through their mailed catalog and had noticed their advertising on occasion plus I had visited their stores shopping a few times, I was able to successfully maintain the brands look and feel.
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2Market Promotions
Project Description: The computer-based shopping service 2Market was formed by a partnership between America Online, Apple Computer and Medior in 1994. The CD-ROM version included 27 vendor catalogs including promotions (such as Chef's Catalog, Lands' End, Spiegel, Warner Bros. Studio Stores, New York's Metropolitan Museum of Art, and Sony Music). Occasionally new promotions were downloaded after connecting through AOL and presented as timely offers to potential customers.
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BACtrack Breathalyzers Website Redesign
About Us Page
Project Description:
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Quotes.pro Website Design
About Us Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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IMVU āDress Up for Grown Upsā Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU āAvatarā Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar ā including different poses, clothing, and background environments ā we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU āHarlequin Poseā Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU āDress Up for Grown Upsā Campaign
Additional Banner Ad Sizes Created After Testing ā 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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Wrinkle Cream Banner Ads
Additional LREC Examples
Project Description:
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HPShopping.com PC Configurator
Adds-ons Page Design
Project Description:
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Adteractive Free XBox 360 Campaign Banner Ads
Project Description:
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Standard & Poorās Consumer Services Division Site Maps
Advertiser Area
Project Description:
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AOL Channel Art for The Sharper Image
Project Description: Visual design created based on The Sharper Image corporate look and feel. Since I had previously worked on other marketing vehicles for them I was already familiar with their brand standards which helped make this project a success.
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AOL Channels Screen
Project Description: One of the iterations I worked on for AOL version 3. This version might have been too “cyber” looking and the text on the buttons is dithering oddly I think. Another designer came up with the final version which used oval shaped buttons which had a friendlier feel and was less technical looking.
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AOL Family Computing Channel
Project Description: One of AOLs most popular areas in version 3 was the Family Computing channel including it's chatting forums and games. The screen design integrated lots of visual eye candy to peek users interest to explore the different areas and get more intimate with the various subjects.
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AOL Internet Adventure CD-ROM Interface Design
Project Description:
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AOL Internet Adventure Logo
Project Description: This is the opening bumper animation that plays when the application first loads. I created the frames in Photoshop and a video editor created the clip. The producer and video editor came up with a great sound also which rings in the opening with a chime.
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AOL Live Channel Logo
Project Description:
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AOL Live! Channel
Project Description: AOL Live! was the TV Guide for online events and the design needed to inform and entice users in an organized manner while keeping track of everything going on. I worked on developing the graphics for the main channel screen and sub-screens.
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AOL Netscape Navigator Integration Navigation Map
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AOL Netscape Navigator Screen
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AOL PowerPac CD Interface Design
Project Description:
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