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Insightly End-User Training Illustration
Project Description: Based on the style of already existing illustrations I would sometimes create new illustrations when needed. Over time some of the characters in the Insightly illustrations get reused and repurposed into different situations such as the training scenario illustrations.
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Insightly Customer Testimonial Banner Ads
Project Description:
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Insightly Conference Standee Roll Banners
Project Description: Quickie roll-up display banners for a conference.
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Insightly Blog Facelift Wireframes
Project Description: Example of some quickie wireframes I would put together to gather initial feedback on. Insightly wanted to jazz up the initial blog page layout so it was more magazine like. The final layout was also based on how it easy was for them to manage image sizes so they appear uniformly when in rows and don't start to look stretched or compressed.
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Insightly 300×600 Banner Ads
Project Description:
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Insightly + Quickbooks Online Promotional T-shirt
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Insightly.com Pricing Page Test Variations
Initial Version with Four Plans and Simple Design
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Kwanzoo Widget Ad Template Guidelines
Initial Specs
Project Description:
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Direct Marketing Confidential Website Design
Initial Page Layout Wireframes
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Kwanzoo Website Redesign
Initial Overview Wireframe
Project Description:
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ContractorsBid Microsite
Initial Landing Page
Project Description:
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Adobe EchoSign Web Contracts 2012 Conference
HTML Email Design
Project Description:
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Hot Creative Promo Card
Project Description:
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Hot Creative Logo Art
Project Description:
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Hot Creative Business Card
Project Description:
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Adobe EchoSign Website Redesign Phase 2 Examples
Homepage – Before and After
Project Description:
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ClubVDO Website Redesign
Homepage New User Experience
Project Description:
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ClubVDO Website Wireframes
Homepage Alternate
Project Description:
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Direct Marketing Confidential Website Design
Homepage Ad Placement Guidelines
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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BusinesSuites Website Redesign
Homepage
Project Description:
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Insightly.com Responsive Website Design
Homepage
Project Description: Initial layouts were created by another designer for the desktop screen width then handed-off for me to develop the alternate layouts for mobile devices. I coded layouts to be flexible so they worked on as many devices as possible. With only a couple exceptions, all pages were coded with four primary target sizes in mind beginning with the "mobile first" methodology. Additional media-query breakpoints were created when content areas within the layouts did not degrade gracefully when being resized. Standard sizes I would test and create media-queries for where 480x320 for iPhone landscape mode, 320x480 for iPhone portrait mode, 768x1024 for iPad portrait mode, and 1024x768 for iPad landscape mode and desktop use cases.
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AssembledFashion.com Website
Homepage
Project Description: Assembled Fashion was a brief sub-brand of General Assembly created for this fashion themed conference. Initially when my client had the fashion conference idea I had started designing an entirely different looking website. But as General Assembly became involved with putting on the conference I adopted they're look and feel. It's always an interesting experience adopting another designers look and feel and discovering a new style to work with.
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Kwanzoo Website Redesign
Homepage
Project Description:
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NextCustomer Microsite Design
Homepage
Project Description: As more and more products were developed the NextCustomer umbrella brand was created. I created this one-page website to help visitors understand the brand organization and how products related. Adding a Press Kit section and Contact Us form streamlined access for publishers to get promotional assets and to directly contact upper management which helped facilitate successful new product launches and overall business growth.
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