Portfolio / Industries / Virtual Reality
IMVU Valentines Theme Landing Page Design
Version 1
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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IMVU Valentines Theme Landing Page Design
Version 2
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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IMVU Chat Roulette Theme Landing Page
Project Description: Based on another designers idea for a chat roulette page design I created a landing page which allowed viewers to click through a slideshow of var…
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IMVU “Avatar” SEO Keyword Focused Landing Page Design
Project Description: Here's one of six pages created to capture natural SEO search traffic for specific terms. Checking on the url after a few years I noticed the desi…
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IMVU Landing Page Based On Site Tuners Design
Original Version
Project Description: The original landing page design was received from SiteTuners a couple weeks after a conference call and some minor back and forth discussions. Ge…
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IMVU Landing Page Based On Site Tuners Design
Redesigned Version
Project Description: The original landing page design was received from SiteTuners a couple weeks after a conference call and some minor back and forth discussions. Ge…
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IMVU Banner Ads for MyYearbook “Free Lunch Money” Campaign
Project Description: Two banner ad directions created for specific placement using custom sizes 245x87, 393x100, 588x60, 866x318.
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IMVU “Avatar” Movie Theme Campaign
Landing Page Version 1
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on goin…
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IMVU “Avatar” Movie Theme Campaign
Landing Page Version 2 – With Alternate Glamour Shot
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on goin…
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IMVU “Come Hither” Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as "Come Hither. You've Been Naughty". Animated Flash banner version had finger cu…
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IMVU “Come Hither” Campaign
Landing Page
Project Description: Also tested alternate colors, headlines, and button text - such as "Come Hither. You've Been Naughty". Animated Flash banner version had finger cu…
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IMVU Homepage Design
Short Version
Project Description: Original look and design was created by someone else and occasionally we would do multivariate tests with alternate layouts and page elements. I w…
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IMVU Homepage Design
Long Version
Project Description: Original look and design was created by someone else and occasionally we would do multivariate tests with alternate layouts and page elements. I w…
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IMVU Homepage Main Image Variation Mockups
Project Description: IMVU had amazing designers (some might say 'illustration artists') working in-house and occasionally I'd grab art from them to format and present …
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IMVU “Unleash Your Style” Free Credits Offer Banner Ad
Project Description: None yet.
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IMVU “Scenes” Concept Banner Ad
Project Description: My concept with this ad was to show activities avatars can interact in, such as dancing, riding motocycles, or playing games within the virtual en…
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IMVU “Bachelorette” Theme Banner Ads
Project Description: Playing-off the TV show “The Bachelorette” which was getting a lot of press at the time. Not an actual tie-in promotion related to the show though.
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IMVU General Avatars Banner Ads
Project Description: Most of the art in this project came from other IMVU designers or I appropriated after digging through internal servers. These test banners were c…
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IMVU Incentive Campaigns
“Free Penthouse” Banner Ads
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname…
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IMVU Incentive Campaigns
“Get Free Shoes” Banner Ad
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname…
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IMVU “Prom” Theme Banner Ads
Project Description: None yet.
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IMVU “Avatar” Movie Theme Campaign
Initial Banner Ad Test Variations
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on goin…
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IMVU “Harlequin Pose” Banner Ads
Initial Test Banner Ads
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU “White Dress” Banner Ads
Project Description: None yet.
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IMVU “Pool” Theme Banner Ad
IMVU “Pool” Theme Banner Ads
Project Description: None yet.
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IMVU “Beach Girls” Theme Banner Ads
Project Description: None yet.
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IMVU “Make Lover Not War” Banner Ads
Project Description: None yet.
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IMVU “New Years Confetti“ Theme Banner Ads
Project Description: None yet.
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IMVU “Avatar” Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on goin…
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IMVU “Avatar” Movie Theme Campaign
Homepage Main Image Update
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on goin…
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IMVU “Winter Couple” Seasonal Theme Banner Ad
Project Description: Using animated falling snowflakes to grab attention plus look timely/relevant during the winter.
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IMVU “Configurator” Banner Ads
Project Description: None yet.
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IMVU “Chictopia” Banner Ads
Project Description: Banner ads created for specific placement and audience appeal on Chictopia.com.
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IMVU “Blonde Kiss” Banner Ads
Project Description: With animated hearts.
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IMVU Geo-targeted U.S Cityscape Banner Ads
Project Description: Developed as a test to appeal to audiences in specific U.S. cities. Makes a real-world connection while promoting virtual world benefits.
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IMVU Email Campaigns for Affiliates
HTML Assets Download Page
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Dress Up for Grown Ups” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Come Play Avatars” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Shopaholic? Create Your Look” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Find Your Soulmate” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Customize Your Look” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Live The IMVU Life” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Meet New People” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Discover Romance” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Escape TO IMVU” Email Design
Project Description: None yet.
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IMVU Email Campaigns for Affiliates
“Create Your Own Fantasy” Email Design
Project Description: None yet.
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v1
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v2
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v3
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v4
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v5
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v6
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v7
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v8
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v9
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v10
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v11
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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IMVU Wireframed Landing Page Layout Alternatives
“Start Your Free Trial” v12
Project Description: These are some “quickie” layouts I put together to present as an initial starting point for discussions of what's needed. It helps to have somethi…
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Psychographic Profile Matrix
Segmenting Audience Types for Behavioral Marketing Messaging and User Centered Design Tactics
Project Description: A framework I sometimes use (even if it’s just for myself) to help plot creative direction and stimulate thinking.
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IMVU “Dress Up for Grown Ups” Campaign
Initial Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized German Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized French Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Spanish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Polish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Arabic Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Japanese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Korean Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Dutch Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Portuguese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Localized Turkish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU “Dress Up for Grown Ups” Campaign
Examples of Revised Banners for Specific Placements
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination…
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IMVU Incentive Campaigns
“Get A Free Gift” Banner Ad
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname…
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IMVU Incentive Campaigns
“Free Roses” Banner Ads
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname…
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IMVU Incentive Campaigns
“Free 3D Rose” Landing Page
Project Description: These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname…
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IMVU “Spring Fashion” Skyscrapper Banner Ads
Project Description: None yet.
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