Portfolio / Industries / Virtual Reality
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IMVU “Dress Up for Grown Ups” Campaign
Examples of Revised Banners for Specific Placements
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Come Hither” Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
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IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU “Avatar” Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
