Portfolio / Industries / Virtual Reality
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IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Avatar” Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Come Hither” Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.
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IMVU “Dress Up for Grown Ups” Campaign
Examples of Revised Banners for Specific Placements
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Avatar” Movie Theme Campaign
Homepage Main Image Update
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU Email Campaigns for Affiliates
HTML Assets Download Page
Project Description:
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IMVU Banner Ads for MyYearbook “Free Lunch Money” Campaign
Project Description: Two banner ad directions created for specific placement using custom sizes 245x87, 393x100, 588x60, 866x318.
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IMVU Chat Roulette Theme Landing Page
Project Description: Based on another designers idea for a chat roulette page design I created a landing page which allowed viewers to click through a slideshow of various avatars.
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IMVU General Avatars Banner Ads
Project Description: Most of the art in this project came from other IMVU designers or I appropriated after digging through internal servers. These test banners were created to see if viewers were particularly attracted to certain avatars more than others. I also intentionally avoided making them overly sexy (such as by avoiding showing overly exposed cleavage or a guy grabbing a girls butt) to better understand if customers were actually attracted by the virtual characters and environments or just the potential of having virtual sex with strangers. The logo is also faded back so it's less prominent and the avatars stand out (or “pop”) more.
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IMVU Geo-targeted U.S Cityscape Banner Ads
Project Description: Developed as a test to appeal to audiences in specific U.S. cities. Makes a real-world connection while promoting virtual world benefits.
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IMVU Homepage Main Image Variation Mockups
Project Description: IMVU had amazing designers (some might say “illustration artists”) working in-house and occasionally I'd grab art from them to format and present for potential use on the homepage. Other times I’d assemble collages using art from various sources to represent ideas from internal marketing, management, and dev folks to consider using on the homepage. We would then test - such as wether showing an individual avatar posing closeup or showing couples in activity scenes generated more clicks. Eventually there were probably another dozen or more “hero” images I worked on while involved. This work was really inspiring design wise. Just looking at some of the original avatar compositions and background art other designers came up with plus being able to collaborate with them on compositions - really really cool stuff!
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IMVU “Avatar” SEO Keyword Focused Landing Page Design
Project Description: Here's one of six pages created to capture natural SEO search traffic for specific terms. Checking on the url after a few years I noticed the design is still used and has only received minor updates. :)
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IMVU “Bachelorette” Theme Banner Ads
Project Description: Playing-off the TV show “The Bachelorette” which was getting a lot of press at the time. Not an actual tie-in promotion related to the show though.
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IMVU “Beach Girls” Theme Banner Ads
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IMVU “Blonde Kiss” Banner Ads
Project Description: With animated hearts.
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IMVU “Chictopia” Banner Ads
Project Description: Banner ads created for specific placement and audience appeal on Chictopia.com.
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IMVU “Configurator” Banner Ads
Project Description:
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IMVU “Make Lover Not War” Banner Ads
Project Description:
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IMVU “New Years Confetti” Theme Banner Ads
Project Description:
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IMVU “Pool” Theme Banner Ad
IMVU “Pool” Theme Banner Ads
Project Description:
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IMVU “Prom” Theme Banner Ads
Project Description:
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IMVU “Scenes” Concept Banner Ad
Project Description: My concept with this ad was to show activities avatars can interact in, such as dancing, riding motocycles, or playing games within the virtual environment.
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