Portfolio / Industries / Social Media
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IMVU “Dress Up for Grown Ups” Campaign
Localized Portuguese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Spanish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Turkish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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ClubVDO Website Redesign
Logo Design
Project Description:
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IMVU Homepage Design
Long Version
Project Description: Original look and design was created by someone else and occasionally we would do multivariate tests with alternate layouts and page elements. I would gather details about what we wanted to test and assemble content to create mockups and prototypes, such as these shorter or longer versions.
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IMVU Landing Page Based On Site Tuners Design
Original Version
Project Description: The original landing page design was received from SiteTuners a couple weeks after a conference call and some minor back and forth discussions. General page design was based on successes previously seen when specifically sending Facebook traffic to game site signups, such as Farmville. Eventually I created the newer redesigned version which was more closely aligned with the IMVU visual language and a dedicated front-end developer optimized my initial prototype code and was able to produce even better conversion.
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IMVU Landing Page Based On Site Tuners Design
Redesigned Version
Project Description: The original landing page design was received from SiteTuners a couple weeks after a conference call and some minor back and forth discussions. General page design was based on successes previously seen when specifically sending Facebook traffic to game site signups, such as Farmville. Eventually I created the newer redesigned version which was more closely aligned with the IMVU visual language and a dedicated front-end developer optimized my initial prototype code and was able to produce even better conversion.
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Reputation.com Banner Ad Resizing/Ad Breakdowns
Project Description: 17 sizes
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Reputation.com Fix Libelous Search Results Banner Ad Directions
Project Description:
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Reputation.com Free 30-Day Trial Offer Banners
Project Description:
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Reputation.com Free Checkup Positive Message Banners
Project Description: 8 Concepts
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Reputation.com MyPrivacy 30-Day Free Trial Banners
Project Description:
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Reputation.com Quote Banner Ads
Project Description:
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Reputation.com ReputationDefender Press Testimonial Banners
Project Description:
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Reputation.com “Busted” CEO Polariod Banner Concepts
Project Description:
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Reputation.com “How Accurate Is Your Online Reputation?” Banner Ads
Project Description:
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Reputation.com “Remove Your Spokeo Information” Banner Ad Directions
Project Description:
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Psychographic Profile Matrix
Segmenting Audience Types for Behavioral Marketing Messaging and User Centered Design Tactics
Project Description: A framework I sometimes use (even if it’s just for myself) to help plot creative direction and stimulate thinking.
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IMVU Homepage Design
Short Version
Project Description: Original look and design was created by someone else and occasionally we would do multivariate tests with alternate layouts and page elements. I would gather details about what we wanted to test and assemble content to create mockups and prototypes, such as these shorter or longer versions.
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Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
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VDOPhone Software Application Interface Redesign
Project Description:
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IMVU Valentines Theme Landing Page Design
Version 1
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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IMVU Valentines Theme Landing Page Design
Version 2
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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IMVU Email Campaigns for Affiliates
“Come Play Avatars” Email Design
Project Description:
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