Portfolio / Industries / Media and Entertainment
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DIRECTV Email Campaigns
ESPN Experience Followup - NFL Sunday Ticket, SuperFan Email
Project Description:
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IMVU āDress Up for Grown Upsā Campaign
Examples of Revised Banners for Specific Placements
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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Fallen Angel ā Animated Logotext Treatment
Project Description: An exercise I created to demonstrate some of my basic video animation and editing abilities.
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FunFunFun Festival Animated Gif Contest Submission
Project Description: More of an experiment (perhaps/really) this was my contest entry submitted in an effort to get free tickets to the FunFunFun Festival.
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FunFunFun Festival T-shirt Contest Submission
Project Description: Contest entry I submitted towards winning free tickets to the FunFunFun Festival in Austin.
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iNetDVD.com Website
Homepage
Project Description:
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ClubVDO Website Wireframes
Homepage
Project Description:
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ClubVDO Website Wireframes
Homepage Alternate
Project Description:
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IMVU āAvatarā Movie Theme Campaign
Homepage Main Image Update
Project Description: After going through several alternate looks for the avatar ā including different poses, clothing, and background environments ā we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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ClubVDO Website Redesign
Homepage New User Experience
Project Description:
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IMVU Email Campaigns for Affiliates
HTML Assets Download Page
Project Description:
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Illumination Media Production Studio Logo
Project Description: Created as a favor for a friend of my boss at the time who was pitching a religious movie concept to Clint Eastwood and needed something created (with no budget) to make it appear as though she had a real production company. After sending her a few quickie directions to consider this is the final version settled on if I remember right.
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Virgil Ross āBugs ān Friendsā Poster
Illusion Factory Warner Bros. Looney Tunes, Virgil Ross āBugs 'n Friendsā Poster
Project Description: I worked on the layout for this poster.
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LucasFilm Promotional Artwork for Indiana Jones
Illustration 1
Project Description:
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LucasFilm Promotional Artwork for Indiana Jones
Illustration 2
Project Description:
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LucasFilm Promotional Artwork for Indiana Jones
Illustration 3
Project Description:
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LucasFilm Promotional Artwork for Indiana Jones
Illustration 4
Project Description:
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LucasFilm Promotional Artwork for Indiana Jones
Illustration 5
Project Description:
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LucasFilm Promotional Artwork for Indiana Jones
Illustration 6
Project Description:
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IMVU Banner Ads for MyYearbook āFree Lunch Moneyā Campaign
Project Description: Two banner ad directions created for specific placement using custom sizes 245x87, 393x100, 588x60, 866x318.
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IMVU Chat Roulette Theme Landing Page
Project Description: Based on another designers idea for a chat roulette page design I created a landing page which allowed viewers to click through a slideshow of various avatars.
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IMVU General Avatars Banner Ads
Project Description: Most of the art in this project came from other IMVU designers or I appropriated after digging through internal servers. These test banners were created to see if viewers were particularly attracted to certain avatars more than others. I also intentionally avoided making them overly sexy (such as by avoiding showing overly exposed cleavage or a guy grabbing a girls butt) to better understand if customers were actually attracted by the virtual characters and environments or just the potential of having virtual sex with strangers. The logo is also faded back so it's less prominent and the avatars stand out (or āpopā) more.
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IMVU Geo-targeted U.S Cityscape Banner Ads
Project Description: Developed as a test to appeal to audiences in specific U.S. cities. Makes a real-world connection while promoting virtual world benefits.
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IMVU Homepage Main Image Variation Mockups
Project Description: IMVU had amazing designers (some might say “illustration artists”) working in-house and occasionally I'd grab art from them to format and present for potential use on the homepage. Other times I’d assemble collages using art from various sources to represent ideas from internal marketing, management, and dev folks to consider using on the homepage. We would then test - such as wether showing an individual avatar posing closeup or showing couples in activity scenes generated more clicks. Eventually there were probably another dozen or more “hero” images I worked on while involved. This work was really inspiring design wise. Just looking at some of the original avatar compositions and background art other designers came up with plus being able to collaborate with them on compositions - really really cool stuff!
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