Portfolio / Industries / Marketplace
-  TixNix Landing Pages Based on Accident TypeTrucking Accident Project Description: Click for project detail view  
-  CalFinder House Remodeling “Top Local Contractors” Landing PageVersion 1 Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience. Click for project detail view  
-  CalFinder One-Step Signup Landing Page DesignVersion 1 Project Description: Click for project detail view  
-  CalFinder Two-Step Signup Landing Page DesignVersion 1 Project Description: Click for project detail view  
-  DebtRelief.org Landing PageVersion 1 Project Description: Click for project detail view  
-  CalFinder House Remodeling “Top Local Contractors” Landing PageVersion 2 Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience. Click for project detail view  
-  CalFinder One-Step Signup Landing Page DesignVersion 2 Project Description: Click for project detail view  
-  DebtRelief.org Landing PageVersion 2 Project Description: Click for project detail view  
-  CalFinder House Remodeling “Top Local Contractors” Landing PageVersion 3 Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience. Click for project detail view  
-  DailyDealSummit.com WebsiteWest Event Homepage Project Description: Click for project detail view  
-  Yahoo! WebLoanDeals.com Landing PageWide Version 1 Project Description: A few of the initial layouts created for testing. Click for project detail view  
-  Yahoo! WebLoanDeals.com Landing PageWide Version 2 Project Description: A few of the initial layouts created for testing. Click for project detail view  
-  Yahoo! WebLoanDeals.com Landing PageWide Version 3 Project Description: A few of the initial layouts created for testing. Click for project detail view  
-  Yahoo! Lender Direct “Apply With Confidence” Banner AdsProject Description: “Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service. Click for project detail view  
-  Yahoo! Lender Search “Lenders Direct” CampaignYahoo! Lender Search “Lenders Direct” Campaign Exit Page Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general. Click for project detail view  
-  Yahoo! WebLoanDeals.com Landing Page “Loan Configurator” Concept MockupProject Description: Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case. Click for project detail view  
-  Yahoo! WebLoanDeals.com “Nice” Less Aggressive Home Refi Banner AdsProject Description: Click for project detail view  
-  Yahoo! WebLoanDeals.com “State Based” Geo Targeted Home Mortgage Banner AdsProject Description: Click for project detail view 