Portfolio / Industries / Marketplace
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Yahoo! WebLoanDeals.com âState Basedâ Geo Targeted Home Mortgage Banner Ads
Project Description:
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Yahoo! WebLoanDeals.com âNiceâ Less Aggressive Home Refi Banner Ads
Project Description:
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Yahoo! WebLoanDeals.com Landing Page âLoan Configuratorâ Concept Mockup
Project Description: Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.
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Yahoo! Messenger Form Ad Mockup for EarnMyDegree.com
Project Description:
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Yahoo! Lender Search âLenders Directâ Campaign
Yahoo! Lender Search âLenders Directâ Campaign Exit Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 3
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 1
Project Description: A few of the initial layouts created for testing.
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DailyDealSummit.com Website
West Event Homepage
Project Description:
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CalFinder House Remodeling âTop Local Contractorsâ Landing Page
Version 3
Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience.
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CalFinder House Remodeling âTop Local Contractorsâ Landing Page
Version 2
Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience.
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CalFinder One-Step Signup Landing Page Design
Version 2
Project Description:
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CalFinder Two-Step Signup Landing Page Design
Version 2
Project Description:
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DebtRelief.org Landing Page
Version 2
Project Description:
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CalFinder House Remodeling âTop Local Contractorsâ Landing Page
Version 1
Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience.
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CalFinder One-Step Signup Landing Page Design
Version 1
Project Description:
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CalFinder Two-Step Signup Landing Page Design
Version 1
Project Description:
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DebtRelief.org Landing Page
Version 1
Project Description:
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience â such as mentioning âPay off credits cardsâ for younger audiences and âGet money for travelâ for the older audiences.
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Yahoo! WebLoanDeals.com Showy âAttention Grabberâ Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations â such as people moving, dancing, warn and fuzzy characters, and alerts â to grab attention. Sometimes cheesy stuff works better than you would expect.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Who Have Visited Pages Related To âAutosâ
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Middle-aged and In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In California
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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