Portfolio / Industries / Lead Generation
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CalFinder “Window Contractor” Banner Ad Creative Set – 15 sizes
Project Description:
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CalFinder “Remodeling? Get Free Quotes Now” Banner Ad Designs
Project Description:
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CalFinder Home Remodeling “Before and After” Banner Ads
Project Description:
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CalFinder Email Template Design
Project Description: After presenting four initial designs we settled on moving forward with this direction. The headline text, image on the left, button links, and supporting text could be updated (along with the email subject line) to match specific target audiences based on their potential needs such as window replacement, home remodeling, painting, roofing, siding, deck building, landscaping, and others. Images from the banner ads and landing pages were reused in the emails for branding consistency and to optimize production workflow.
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Adteractive FreeGiftWorld Applebee’s Campaign
Banner Ads – 5 sizes
Project Description: Animation loops 10 times then stops. Reload page if you want to replay.
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Adteractive FreeGiftWorld “Will They Last?” Survey
Banner Ads – 4 sizes
Project Description: Animation loops 10 times then stops. Reload page if you want to replay.
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Yahoo! Lender Search “Lenders Direct” Campaign
Banner Ads with Scrolling Lender Logos
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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CalFinder “Bathroom Remodeling Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Concrete and Asphalt Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Flooring Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Home Siding Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “House Addition Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Kitchen Remodeling Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Landscaping Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Painting Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Paving Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Remodeling Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Roofing Contractors” Campaign
Banner Ads
Project Description:
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CalFinder “Solar Panel Contractors” Campaign
Banner Ads
Project Description:
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Yahoo! Lender Search “Ease of Use” Campaign
Banner Ads
Project Description:
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Yahoo! Lender Search “Money Talk” Campaign
Banner Ads
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Peace of Mind” Campaign
Banner Ads
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
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Yahoo! Lender Search “Pseudo Testimonials” Campaign
Banner Ads
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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