Portfolio / Industries / Lead Generation
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BestDegrees.us Website Design
Submission Success Page
Project Description: A project me and another guy at Yahoo! developed outside of work to see if we could sell EDU vertical leads. We used the .us domain name extension based on some insight we had that U.S. colleges have a strong appeal to non-U.S. citizens who would like to come to the U.S. for college. I tried to keep the visual design clean and simple, though the photo of the girl starring at you might be a little distracting.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 1
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In California
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Middle-aged and In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Who Have Visited Pages Related To “Autos”
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Quotes.pro Website Design
Texas Auto Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Health Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Home Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Life Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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TixNix.com Wireframes Defining Content Flow, Interaction Design, and Page Content Needs
Project Description:
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TixNix Landing Pages Based on Accident Type
Traffic Ticket
Project Description:
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TixNix Landing Pages Based on Accident Type
Trucking Accident
Project Description:
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
UX Mockups Presentation
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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CalFinder House Remodeling “Top Local Contractors” Landing Page
Version 1
Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience.
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CalFinder One-Step Signup Landing Page Design
Version 1
Project Description:
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CalFinder Two-Step Signup Landing Page Design
Version 1
Project Description:
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FYI Living Newsletter Sign-Up Landing Page Design
Version 1
Project Description: FYI Living was looking to improve their newsletter sign-up conversion rates for different subject areas such as fitness, nutrition, depression, pregnancy and others and needed an alternate look to test. After researching similar sites I noticed many where overly marketing oriented and tended to look kinda cheesy. I developed a few directions to avoid the typical look then narrowed down to these four initial designs to gather feedback on and potential test. These try to look more clinical news oriented and reserved in nature. They intentionally don't include photos since visitors sometimes get distracted by photos (especially of people) on landing pages and study them rather than focusing on the informational content being offered. “Clarity trumps persuasion” is a tactic worth testing in my experience, even though the simpler style doesn't necessarily look as punchy as landing page designs which include big colorful photos.
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ApartmentSearch.com Region Based A/B Landing Page Test Variations
Version 1
Project Description:
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ReallyGreatRate Home Loan Landing Page
Version 1
Project Description:
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TixNix Free Attorney Consultation Promo for Ning
Version 1
Project Description:
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