Portfolio / Industries / Healthcare
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BACtrack Select S30 Owners Manual Instruction Booklet
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BACtrack Select S30 Marketing Sheet
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BACtrack Select S30 International Clamshell Packaging Design
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BACtrack Select S30 Clamshell Packaging Design
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BACtrack Select S30 Background Art Alternates
Project Description: While working on designing the look for a brands product packaging, advertising, and other materials, sometimes I save out a few graphic assets separately to be added to the companies media assets web page. The media assets page provided a place for affiliates, retails, and other vendors to download approved imagery to use in promoting products. Besides product photos, logos, and marketing sheets, the media assets page would also include images such as these which show the product closeup on an interesting background and alternates that leave room for adding text if needed.
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BACtrack Select Breathalyzer Mouthpieces Marketing Sheet
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BACtrack S75 Pro International Owners Manual Instruction Booklet
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BACtrack Product Lineup Illustrations
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BACtrack Pro B90 Retail Box Packaging Design
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BACtrack Pro B90 Marketing Sheet
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BACtrack Planogram End Cap Shelf Planner Mockup for OfficeMax
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BACtrack PepBoys Newspaper Ad
Project Description: Quick project created for BACtrack and also needed to be approved by PepBoys before running.
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BACtrack Mouthpiece Macro Product Photos – 6 Examples
Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography “field of focus” and Photoshop focus-stack know-how. After learning techniques and investing in some equipment I was able to get just the shot I wanted though and these became useuful on a range of product marketing materials.
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BACtrack In-Store Floor Display Design 3D Walkaround
Project Description: Here I’ve created a 3D walk-around to demonstrate form and design for a floor display to provide some sense of what the experience will be.
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BACtrack Free Standing Floor Display Standee
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BACtrack Breathalyzers Technology Logo Designs
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BACtrack Breathalyzer “In The Press” Information Sheet
Project Description: We had lots of source material documenting media coverage of the companies breathalyzer products. I was responsible for updating the “In The Press” on the web site for example and would create PDFs that could be downloaded of the articles. Getting the actually newspapers with the articles to scan in helped make the reviews seem all the more authentic and trustworthy. Assembling a collage of the prominent news reports and TV shows which the products appeared on created great piece in itself which helped convey how necessary and important the products are.
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BACtrack Breathalyzer on MythBusters TV Show: Video Clip Edit for “In The Press” Page
Project Description: Example of editing a TV show video which my clients product appeared on down to a shorter version which highlights key segments featuring the product for use on a company press page. Basic fade-in, fade-out, and trim edits are all that’s usually needed.
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BACtrack Breathalyzer on MSNBC Today Show: Video Clip Edit for “In The Press” Page
Project Description: Example of editing a TV show video which my clients product appeared on down to a shorter version which highlights key segments featuring the product for use on a company press page. Basic fade-in, fade-out, and trim edits are all that’s usually needed.
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BACtrack Breathalyzer on Dr. Phil TV Show: Video Clip Edit for “In The Press” Page
Project Description: Example of editing a TV show video which my client would appear on down to a short version which highlights key segments featuring the clients product for use on a company press page. Basic fade-in, fade-out, and trim edits are all that’s usually needed.
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BACtrack Breathalyzer Mouthpiece Marketing Sheet for Retailers
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BACtrack Breathalyzer Mouthpiece 3D Model
Project Description: Photographing the small mouthpieces used on some breathalyzer models took some macro-photography “field of focus” and Photoshop focus-stack know-how. As an alternative I created a few 3D models of the mouthpieces which could be more easily angled before rendering and looked a little more high-tech or slicker than the actual plastic versions.
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BACtrack Breathalyzer Media Disk Mockup
Project Description: The media disk could be mailed to journalists at magazines and other media outlets as part of a “media kit” to provide product marketing sheets, company information, high-resolution imagery, and other assets. We also created an area on the website where media and affiliates can download assets whenever needed to help promote each of the breathalyzer products
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BACtrack Breathalyzer Header Logo Animation
Project Description: A simple animation aiming to help viewers understand were the letters BAC are derived from in the brand name BACtrack.
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