Portfolio / Industries / Fortune 500
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Cisco WebEx CD
Landing Page
Project Description: Box sticker went on the outside of Linksys and NetGear router product packaging and the CD was inserted into the box to encourage folks who buy routers to try WebEx. You could see the NetGear routers with the sticker on the shelves in stores such as Fry’s Electronics.
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Cisco WebEx Meetings Plus Summer Campaign
Landing Page
Project Description:
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HPShopping.com Digital Photography Solutions Center
Landing Page
Project Description:
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CUC Shoppers Advantage Best Buys Catalog Online Superstore
Logo Buttons
Project Description: Developed graphics for main menu and sub-screens. 3 months
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Standard & Poor’s Consumer Services Division Site Maps
Maintenance Area
Project Description:
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HPShopping.com e-Financing Center 2 Offers
Make $0 Payments Up To 12 Months
Project Description:
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Cisco WebEx Meetings Plus Summer Campaign
Mass Market Landing Page
Project Description:
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HPShopping.com Website Optimization and Scalability Presentation
Modern Web Design / CSS Pitch
Project Description: Around 2005 as web standards emerged and CSS was becoming the standard for creating and styling web page layouts, I championed the cause within HP in my department. Designers who started in print design were already familiar with using stylesheets and aware of their benefits from using programs such as Quark Express and Adobe PageMaker (similar to Adobe InDesign) when creating brochures, newsletters, catalogs, and magazines, or other types of publication designs. Business stakeholders, managers, and developers were generally less familiar with the concept of stylesheets though and this presentation aimed at informing and educating on the benefits of switching from HTML table based layouts to using CSS (or CSS-P) for positioning elements on web pages. It highlights specific benefits to the user experience (UX) (or customer experience (CX) in this case), benefits to how the brand would be perceived, plus how designers and developers workflow could be organized and optimized to reduce time spent on projects.
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HPShopping.com e-Financing Center 2 Offers
Pay No Interest for 18 Months or Make $0 Payments for 12 Months
Project Description:
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PeopleSoft Connect Conference Guidebook – Mailer Version
Project Description: Created in-house at PeopleSoft based on their “Real” concept (previous attendee feedback was they wanted ‘real’ content). Other event materials were leveraged for developing guidelines on use of colors, icons, fonts, graphics and wording/adjectives, such as previously created “Save the Date” postcards and wayfinding signage, My concept was to have a continuous line run page to page to tie everything together visually and to hang content from. I then used the orange from their corporate color palette to lead the viewers eye through content areas from page to page. Multiple mailer versions were sent out to generate demand and ultimately registrations for the event by targeting audiences such as past attendees, Asia Pacific, Latin America, North America, and for web download.
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PeopleSoft Connect Conference Guidebook – Onsite Version
Project Description: This version of the guidebook was handed out at the event. The layout template with FPO text and graphics was created in InDesign and handed-off as a template to be populated by another designer nearer the event date so it could include more specific detailed information.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 1
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 2
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 4
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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ADP Shareholder Communication Trends Demo
Printing and Postage Savings Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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ADP Shareholder Communication Trends Demo
Proxy Job Turnaround Time Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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ADP Shareholder Communication Trends Demo
Screen Collage
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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ApartmentSearch.com SEO Landing Pages
SEO Property Name Keyword Focused Landing Page
Project Description:
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ADP Shareholder Communication Trends Demo
Shareholder and Share Growth Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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ApartmentSearch.com Search Flow UX Design
Step 1: Search Interface Options
Project Description: Alternate search user experiences wireframed and presented after doing initial design research and competitive analysis. Wireframes show search interfaces which allow users to locate properties they might be interested in by manually entering search keywords, clicking categories, selecting their solution (persona) type, rating importance of features, and other methods. Criteria could also be expanded or minimized depending on how detailed users wanted to get when selecting their needs. Screenshots and walkthroughs of competition were presented to make sure we were providing a familiar, expected, common search interface pattern yet also improving the experience for users.
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ApartmentSearch.com Search Flow UX Design
Step 2: Search Results Listing Wireframe with Competitive Analysis Screengrabs
Project Description: Alternate search user experiences wireframed and presented after doing initial design research and competitive analysis. Wireframes show search interfaces which allow users to locate properties they might be interested in by manually entering search keywords, clicking categories, selecting their solution (persona) type, rating importance of features, and other methods. Criteria could also be expanded or minimized depending on how detailed users wanted to get when selecting their needs. Screenshots and walkthroughs of competition were presented to make sure we were providing a familiar, expected, common search interface pattern yet also improving the experience for users.
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ApartmentSearch.com Search Flow UX Design
Step 3: Property Detail Wireframe
Project Description: Alternate search user experiences wireframed and presented after doing initial design research and competitive analysis. Wireframes show search interfaces which allow users to locate properties they might be interested in by manually entering search keywords, clicking categories, selecting their solution (persona) type, rating importance of features, and other methods. Criteria could also be expanded or minimized depending on how detailed users wanted to get when selecting their needs. Screenshots and walkthroughs of competition were presented to make sure we were providing a familiar, expected, common search interface pattern yet also improving the experience for users.
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